高校旅行社的旅游市场营销组合p策略（tourism marketing combination p strategy of university travel agency）

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1、高校旅行社的旅游市场营销组合4p策略（Tourismmarketingcombination4PstrategyofUniversityTravelAgency）Tourismmarketingcombination4PstrategyofUniversityTravelAgencyAbstract:theuniversitytravelagencyadoptsthefranchisemanagementmodetobuildtheproductivetrainingbaseincampus.Theuniversitytourismmarketisthetargetmarketo

2、ftheuniversitytravelagency,andhasgraduallybecomeanimportantsegmentationtourismmarketinourcountry,andhasgreatdevelopmentpotential.Marketingreferstothecomprehensiveuseofvariousmarketingenterprisecontrolfactors,variousmarketingfactorsaredividedintofourcategories:productprice(Product),(Price)(Pla

3、ce),channelandpromotionstrategy(Promotion),referredtoas"4P".InordertodevelopthetourismmarketinCollegesanduniversities,itisnecessarytoadoptapositiveandeffectivemarketingmixstrategytocarryouttargetedmarketingactivitiesinordertoachieveeconomicbenefits.Keywords:Universityproductivetourismtraining

4、base;universitytravelagency;marketingmixstrategyFirst,theproductivetourismtrainingbaseinCollegesandUniversities--briefintroductionofuniversitytravelagencies1.theconnotationofproductivetrainingbaseinCollegesanduniversities.TheMinistryofeducation"severalopinionson"improvingtheteachingqualityofh

5、igheroccupationeducationoccupationcollegesshouldputforwardclearly:HigherEducationinaccordancewiththelawandtherulesofthemarket,inordertobuildthediversificationprinciple,closelyrelatedindustriesandenterprises,andcontinuouslyimprovethetrainingandpracticebase,andactivelyexploretheconstructionofca

6、mpusproductivetrainingbaseofschoolenterprisecombinationmode.Themainpurposeofproductivetrainingistotrainhighlyskilledpersonnel.Therefore,theultimategoalistoachievethe"workintegratedlearning"talenttrainingmodel;twoistotrulyimplementstudentinternships;threeistoachievestudents'zerodistanceemploym

7、ent.Onlytoachievetheabovethreepurposes,istherealproductivetraining.2.campusproductivetourismtrainingbase--businessmodelofUniversityTravelAgencyType.Byjoiningthemanagementmode,mainlyreferstotheuniversitytourismprofessionalandtourismenterprises