高校旅行社的旅游市场营销组合p策略（tourism marketing combination p strategy of university travel agency）

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1、高校旅行社的旅游市场营销组合4p策略（Tourismmarketingcombination4PstrategyofUniversityTravelAgency）Tourismmarketingcombination4PstrategyofUniversityTravelAgencyAbstract:theuniversitytravelagencyadoptsthefranchisemanagementmodetobuildtheproductivetrainingbaseincampus.Theuniversit

2、ytourismmarketisthetargetmarketoftheuniversitytravelagency,andhasgraduallybecomeanimportantsegmentationtourismmarketinourcountry,andhasgreatdevelopmentpotential.Marketingreferstothecomprehensiveuseofvariousmarketingenterprisecontrolfactors,variousmarketingfacto

3、rsaredividedintofourcategories:productprice(Product),(Price)(Place),channelandpromotionstrategy(Promotion),referredtoas"4P".InordertodevelopthetourismmarketinCollegesanduniversities,itisnecessarytoadoptapositiveandeffectivemarketingmixstrategytocarryouttargeted

4、marketingactivitiesinordertoachieveeconomicbenefits.Keywords:Universityproductivetourismtrainingbase;universitytravelagency;marketingmixstrategyFirst,theproductivetourismtrainingbaseinCollegesandUniversities--briefintroductionofuniversitytravelagencies1.theconn

5、otationofproductivetrainingbaseinCollegesanduniversities.TheMinistryofeducation"severalopinionson"improvingtheteachingqualityofhigheroccupationeducationoccupationcollegesshouldputforwardclearly:HigherEducationinaccordancewiththelawandtherulesofthemarket,inorder

6、tobuildthediversificationprinciple,closelyrelatedindustriesandenterprises,andcontinuouslyimprovethetrainingandpracticebase,andactivelyexploretheconstructionofcampusproductivetrainingbaseofschoolenterprisecombinationmode.Themainpurposeofproductivetrainingistotra

7、inhighlyskilledpersonnel.Therefore,theultimategoalistoachievethe"workintegratedlearning"talenttrainingmodel;twoistotrulyimplementstudentinternships;threeistoachievestudents'zerodistanceemployment.Onlytoachievetheabovethreepurposes,istherealproductivetraining.2.

8、campusproductivetourismtrainingbase--businessmodelofUniversityTravelAgencyType.Byjoiningthemanagementmode,mainlyreferstotheuniversitytourismprofessionalandtourismenterprises