买手型服饰店铺的品牌在研究

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1、买手型服饰店铺的品牌在研究111111IIIIITTIIIIIIIIlY1165528买手型服饰店铺的品牌化研究摘要伴随着买手这一概念在国内被广泛的认知，买手型服饰店铺开始在城市中悄然兴起，受到消费者的青睐，也给服饰店铺的发展带来了很大的启发。改变传统店铺常规的服饰销售模式，引入买手制运作方式，打破店内货品单一品牌的限制，以消费者需求为主导，打造多品牌的买手型服饰店铺。本文主要介绍了店铺成为品牌的可行性；买手型服饰店铺的概念、以及发展现状；买手型服饰店铺的运营实例；买手型服饰店铺的品牌树立对策等。通过对买手型实体店铺的经营实践，总结了买手型服饰店铺在实际操作

2、过程中容易陷入的误区，并提出了相对的改善建议。本文的重点在于梳理一套高效树立店铺品牌的方法，把握店铺品牌建立的原则，树立健康、有持续发展能力的店铺品牌。希望本文能对国内服饰店铺从业人员起到一定的参考价值，也希望投身买手型服饰店铺成为设计类毕业生解决就业问题的有效途径。关键词：买手型服饰店铺；品牌；店铺品牌；数据分析；品牌建设BRANDTHERESEARCHOFSHOPCLOTHING．BUYERABSTRACTandmoretraditionalofstoresoperationrevealoldToday,moreclothingshortcomings，

3、theinisdireneedforreform．Withtheofawarenessinthemanagementconceptbuyercountryinthewhichattractedwidely,clothing-buyershopbeganquietlyrisingcityconsumers，andatothestores．Thismodethealsotraditionalsalebroughtgreatinspirationclothingchangestheofbreakstherestrictionsofstyles，introduces

4、operationbuyerclothingshop，andbuildsvariousbrandbasedonwhichmeetclothing-buyersingle―brand．ThepaRemshopsconsumers’demands．Thisdescribestheofabrandofpaperfeasibilitystores；conceptsclothing―buyershop，andofstatus；instancesoperativeclothing??-buyershop；clothing????buyershopbrandingdeve

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7、buyershop；Brand；Storebuilding¨目录摘要……………………………………………………………………………………………………………………………??IABSTRACT……………………………………………………………………………………………………………………II第l章服饰店铺的相关概述…………………………………………………………………??41．1服饰店铺的发展背景……………………………………………………………………41．1．1中国服装行业的特点……………………………………………………………”41．1．2服饰店铺的发展阶段………………………………

8、……………………………“5第2章服饰店铺与品牌………