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《药店服务理念对药品营销的影响分析论文（analysis of the influence of drugstore service concept on drug marketing）》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、药店服务理念对药品营销的影响分析论文（Analysisoftheinfluenceofdrugstoreserviceconceptondrugmarketing）AnalysisoftheinfluenceofdrugstoreserviceconceptondrugmarketingRecommendedreading:Pharmacysurvivalanddevelopmentofthepremiseistomeetcustomerdemand,therefore,customersatisfactionastheconceptofmana
2、gementbehavior,inordertomaximizecustomeraccessandretaincustomers.Adheringtothecustomersatisfactionserviceconceptandimprovingcustomersatisfactionisoneofthebasicwaystoimprovecustomerdeliveredvalue.CustomerdeliveredvaluetheoryshowsthatmoneyKeywords:pharmacyserviceconcept;drugret
3、ailmarket;pricecompetitionAbstract:Objective:toprovidereferenceforretaildrugstorestoparticipateinmarketcompetition.Methods:thetheoryofcustomersatisfactionandcustomerdeliveredvaluewereanalyzed,andthewaystoimprovecustomerdeliveredvaluewerediscussed.Resultsandconclusion:reducing
4、thepriceofmoneyisonlyoneofthemanywaysinwhichpharmaciesimprovecustomersatisfaction.Pharmaciesshouldanalyzethefactorsthataffectcustomerdeliveredvalueandmakecorrectmarketingdecisions.Atpresent,drugstoremanagementhasenteredtheeraofmeagerprofit,themedicineretailmarket"pricewar"tob
5、reaktheoriginalbalanceofthemarket,whichisadirectresultofpharmacyprofitabilitydecline,whichmakesthesurvivalanddevelopmentofspacepharmacyisthreatened.Therefore,accordingtowhatkindofserviceconceptthedrugstoreguidesitsmanagementbehavior,soastoimproveitsprofitlevelandcompetitionab
6、ility,itisanurgentproblemtobesolvedinthecurrentfiercecompetitioninthepharmaceuticalretailmarket.Thisarticleintendstodiscussthis.First,thepharmacyserviceconceptbasedoncustomersatisfactionAnybusinessconductisalwaysinfluencedanddominatedbysomeservicethoughtorconsciousness.Thisse
7、rviceidea,servicethoughtandserviceconsciousnessarecalledserviceidea.Serviceconceptisthebasicguidingideologyofserviceactivities.Itistheconcreteembodimentofenterprisemissionandaim,andalsotheresponsibilityandgoalofenterpriseservice.Pharmaciestosurviveinthefiercemarketcompetition
8、anddevelopment,wemusttakethecustomerasthecenter,tostudyandanalyzethe
