advertising language culture shock

《advertising language culture shock》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、CultureShockadvertisinglanguageLOGODifferentadvertisinglanguageindifferentcountriesChineseandWesternadvertisinglanguagehasitsownuniqueformoflanguagewhichcontainthebeautifulsceneryoflanguageandculture.Thecharmofthelanguageofinstructionisfullydisplaye

2、dintheadvertisement.Meanwhile,theChineseandWesternsocialandculturalknowledgewhichcontainedinlanguagemakeusexperiencetheinfinitude(无限的）delight.ChineseandWesternadvertisinglanguagesletusdeepenourunderstandingofforeigncountries,andbringtotheworldofcross

3、-culturalexchanges.DifferentculturalpsychologyDifferentculturalatmosphereDifferentculturalvaluesDifferentculturalvaluesintheWesterncapitalsociety,individualism、equalityandthedominantnaturalweretheorientation,theystresspersonalitydifferencesChinaisatr

4、aditionalagriculturaleconomysociety,itissaidthatChineseculturalsystememphasizedthecollectivismandauthoritativecharacter,usingthenaturalvalueorientation.Differentculturalpsychology“Usingyourtelephonetotransmitlove”.BellTelephoneCompany“Findonedayforus

5、tolookthroughtheromantic”adsofoneHotelinTaipeiDifferentculturalatmosphere“Theonedropistothebeauty,twodropisforthelover,threedropisenoughtoleadtooneloveaffair.”DifferentadsofMcDonalds麦当劳广告（美国）麦当劳广告（中国）ConclusionNowadays,advertisementnotonlyrepresentst

6、hepurecommerce,butalsoitisonenewpatternlanguagespecieswhichalreadyisacceptedbythepublic.ChineseandWesterncultureshavesignificantdiversity,iftheadvertisingproducerdidn’tpayattentiontodistinguishingdifferentculturefeatureswhileproducingtheadvertisement

7、,hewillbehampered.Infact,onlyinthisway,canpeoplefromdifferentculturescommunicatewellsoastomakeChinaprosperous.Thankyou!