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1、重庆大学硕士学位论文英文摘要ABSTRACTInrecentyears,Chineseeconomygrouthesbyanaverageannualrateofmorethan10percent，thestablemacroscopicenvironmentandthegoodexpenseanticipatedcausedthedomesticautomobileconsumptiontoexpendpresentstheunprecedentedprosperousscene.Withthe
2、continuinghighGDPinthenext3-5years,domesticdemandforconsumerbuyingcarswillbearoused,domesticautomobilemarkettoenterintoandinfancyperiod.Automobilemanufacturingenterprises’marketingworkmoretorelyonknowingthethepurchaser’psychologyandtocaterthat.Referenc
3、egroupsisoneofthesocialfactorstoaffectconsumer’spurchasingbehavior,whichisarelativelysmallbranch.SincethescholarHymanproposedthereferencegroups’conceptin1942,Chineseandforeignscholarshaveresearchedrelativelyfewinthisfield.Thereferencegroup’sInfluenceon
4、automobilepurchasingisparticularlyrare,evenifhadinvolvesalsostillpausedinthequalitativestratification.ThepaperunifiesChina'ssocialculture,thesignvaluepurchaseaswellashastensthesuperiorpurchaseandsoonvariousfactortoanalyzethereferencegroupstoaffecttheco
5、nsumerpurchasingbehaviorreasons.Throughdatacollectingandanalyzing,thispaperstudiedthekeyfactorsthatreferencegroupinfluencesconsumersbehaviorwhilebuyingacar.Bytheempiricalstudy,thispaperputsforwardthatdifferentkindsofreferencegroupshaddifferentimpactson
6、consumers’purchasingbehavior,andthedegreeofinfluenceisrelatedtoconsumers’demographictraits.Thestudyfoundthatreferencegroupshavethehighreferencetoprofitfromthefunction,oftengivetheremarkableinfluencetotheconsumers.Referencegroupsasakindofsocialfactorsto
7、affectconsumer'spurchasingbehavior,thegreateroftheimpactreflectedinthedistinctionsocialclassindicatorslevelincludingeducation,unitattributes,butnotbyincome,age,thegenderdifferencesvary.Therefore,inricheconomies,thecarenterprisesintheworkofmarketing,wes
8、houldtakefulladvantageofdifferentsocialclasspurchaserpsychologicalandpreferences,eachwithitsownfocus,therebypromotingefficientmarketingandcarriedoutsmoothly.Keywords:Referencegroup,Purchasingbehavior,Nonparametrictests,CorrelateanalyzeI
