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1、推广常用名词(整理)（Popularizecommonnouns(arrangement)）First,thepromotionofthetermWhatispromotion?Manymarketersarestillvagueaboutit,ajobthatinspiresconsumerdemandandhasadesiretomakeaproduct.Salespromotion(SP):promotionreferstotheenterpriseinaccordancewithmarketconditionsandt
2、heirownconditions,throughtheoverallplanning,inacertainperiodoftimecanpromoteproductsalesofthegeneralterm.Promotionisanintegralpartofpromotion.Themainmodesofpromotionincludeadvertising,salespromotion,personalpromotionandpublicrelationscampaigns.Promotion:promotionisa
3、formofpromotion,itisthetime,istheuseofoneormoreformstostimulateconsumerstobuytheproductofthetimeofthegame,thesceneinthesaleornonsalesite,toincreasetheaddedvalueofproductsasthemainwayofstimulatingactivities.Personalpromotion:thesaleofonepersontoonebymeansofindividual
4、personnel.Thiscanbedonebyoneperson.Intheprocessofprofessionalsalesofenterprisesandtherecentdistancefromconsumers,enterpriseswillalsopromotethesalesbymeansofmarketing.Salespromotion:therearemanywaystopromotesales.Forexample,promotioncanbecalledsalespromotion,andperso
5、nalpromotioncanalsobecalledsalespromotion.Inmarketingbehavior,productplacement,marketvividness,advertising,channelpolicy,includingincentivesforbusinesspersonnel,canbecalledsalespromotionbehavior.Channelstohelpsell:asthenamesuggests,istohelpchannelmemberstosellandana
6、ct.Generallyadoptedmethodis:enterprisessendpeopletohelponeortwochannelmembersfasterdistributionofproducts,sothatchannelmembershavemoreconfidenceintheproduct,soastoachieveamoreenthusiasticsalesstatus.Bundling:whensellingaproduct,tyinganotherproduct;orsendaproductwhen
7、sellingaproduct;orwhensellingaproductoftherelevantproductsofthisproductareputtogetherintoacombinationofaseriesofproductstosell,whichbelongstothebundlingbehavior.Exclusivepromotion:anactthatissoldatapricebelowtheoriginalpriceinthecourseofsellingaproduct.Exclusiveprom
8、otionsarenotonlyhappeninginthebusinessofthechannelmembers,butalsointhestores.Generalenterpriseproductconversionnewyear,seasonletpromotion.
