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1、OntheSWOTAnalysisofLawLongjiangwoodprocessingindustrymarketingstrategygrouptoexplorePaperNetwork:paperspresent,HeilongjiangGroup-basedwoodprocessingindustrywithrawmaterials,continuousimprovement,geographicallocationadvantagesofinternalstrengths,therevitalizat
2、ionofnortheastoldindustrialbaseandtheimplementationofthepolicyadvantagesofnaturalforestprotectionprojectandtheChina-Russiaregionalcooperationtobringthewoodprocessingofexternaldevelopmentopportunities,butthewoodprocessingindustryLongjianggroupsalsoexistbehindt
3、hemarketingconcept,marketingmixis??notcomplete,lackofmarketingcommunication,socialservicesystemisnotperfect,increasingcompetitionwithintheindustryandotherdisadvantages,whichrestrictsthedevelopmentoftheindustry.Longjiangwoodprocessingindustrygroupshouldstartth
4、eimplementationofmarketingstrategiestoeffectivelyestablishamodernmarketingconcept,tooptimizethecombinationofmarketingstrategies,15expansionofmarketing,improvetheservicesystem,andensuretheGroupLongjiangthesounddevelopmentofwoodprocessingindustry.PaperKeywords:
5、SWOTanalysis;LongjiangGrouptimberprocessingindustry,marketingstrategyForestindustries,includingwoodprocessingindustryisoneofChina’senterprisesinthespecialgroup,LongjiangGrouptimberprocessingindustryinHeilongjiangprovince’seconomicandsociallifeplaysanimportant
6、roleinthefaceoffiercecompetitioninthenewsituationathomeandabroad,althoughthenationalpolicystrongsupport,butstillnotoutofthewoodsLongjianggroup,theiroverallcompetitiveness.Therefore,LongjiangGrouptospeedupthecomprehensivereformtomeetthemarketdemands,carefullys
7、tudythemarketingstrategy,in-depthanalysisofthemarketenvironmentforthedevelopmentofaviablereformprogram,especiallyforthemarketingmodeltore-examinetheexistingproblems,establishaclearmarketingstrategytomeetthechallenge.15A,SWOTlanalysisSWOTanalysisisalsoknownast
8、rendanalysis,iswidelyusedinmodernbusinessmanagementofastrategicanalysis.SWOTEnglishStrengths(advantages),Wesecluded1esspotential),Opportuniifes(~lLbe),andThreatsribs)fourabbreviationofthe
