资源描述：
《A SWOT Analysis on Galanz’s Marketing Strategy Abroad 英文版毕业论文》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、ASWOTAnalysisonGalanz’sMarketingStrategyAbroadPrefaceDearMr.Cheng:Thankyouverymuchforyourteachingaboutthissubject.Thisterm,withyourdirection,myEnglish,notonlymylisteningbutmywriting,bothmaderapidprogress.Andwhatisthebest;Istilllearnedthewesternteachingandstudying,andsoon.Intheend
2、,thanksalotagain!Bestwishes!11Sincerely:Contents1、TheintroductionofGalanz------------------12、Galanzsucceedsinanalyzesing----------------22.1Alwaysadheretotheenterprisedevelopmentstrategyisfocused2.2Implementationofcostleadingcompetitivestrategy:2.3Effectivemarketingstrategies2.4
3、Marketingstrategy:2.5Researchanddevelopmentstrategy:2.6Financialstrategies2.7Thepersonnelstrategy2.8Productionstrategy3．GalanzcompaniesSWOTAnalysis------------------4113.1First,Galanzadvantages(Strength)Analysis3.2Second,theinferiorGalanz(Weakness)Analysis3.3Third,theGalanzfaceso
4、pportunities(Opportunity)Analysis3.4Fouth,Galanzthreats(Threat)analysis4.Basedontheaboveanalysis,webelievethattheGalanzshouldbethestrategicchoiceofthefollowing:---------------------------61、TheintroductionofGalanzGalanzGroupCo.Ltd.OfGuangdongisnotonlyglobal,professionalhomeapplia
5、ncemanufacturer,butalsooneofthemostoutstandinggroupsofhomeapplianceinChina.SinceGalanzfoundin1978,shehasbeendevelopinghealthily,continuously,andrapidlyfor27years.Orientingas“GlobalFamous-brandHomeApplianceManufacturingCenter,"morethan20.000Galanzpeoplecommitthemselvestodevelopthr
6、eemanufacturingbases:"GlobalMicrowaveOvenManufacturingCenter""GlobalSmallHomeApplianceCenter"and"GlobalAir-conManufacturingCenter"keepbeingtheglobalNo.1ofMicrowaveovenandlight-waveovenmanufacture,andbecomeoneofthetop-rankingbrandsintheworld.Herproductsarehotsalesinabout200countri
7、esandregions.Theannualsalevolumeof13billionRMBandtheprofitreachesofforeignexchangeis700millionUSD.SpecializationhumanizationandhighqualitysustainstronglyGalanz'sexpansionofthe"GlobalManufacturing."Astheleaderofinternationalhomeapplianceindustry.Galanzgoesoffthebeatentrack,surpass
8、esteachers,developsnewtechnologiesandnew
