《媒介经营管理》备考资料整理（media management examination data preparation）

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1、《媒介经营管理》备考资料整理（Mediamanagementexaminationdatapreparation）"Managementofmedia"proformadataThefirstchapterisanoverviewofmediamanagementanddiscipline1,managementisakindofactivity,andcoordinationofpeoplethroughaprocedurethatmade.Managementisakindofmacrocontrol,andallelemen

2、tsoftherole.(fillintheblanks)2,management:referstopeopleintheproductionofsocialgoodsandcirculationinthefieldofsocialactivities.Managementistheproductofcommodityeconomy.Managementisthemostbasicactivityofmodernenterprises,includinghuman,material,financial,organizational

3、,environmentalandotherfiveindispensableelements.3,mediaoperationandmanagement:isthemediaorganizationmanagementtaskorgoalprocesstoachievetightcontrol,scientificunderstandingandeffectivecoordination,controlandcoordinationofallmediaorganizationmanpower,materialandfinanci

4、alresources,andstrivetomaximizethebenefits,includingeconomicandsocialbenefits4,thelevelandscopeofmediamanagementThelevelisdividedintothreelevels:high,middleandgrassroots,assumetheshapeofaPyramid.Seniormanagement:businessstrategyordecision-making.Middlemanagement:manag

5、ementlevel.Basicmanagement:operationmanagement,referstotheproductionoflayer.Accordingtotheprincipleofsystemtheory,differentlevelshavedifferentstatus,functionandrole.Inthemultilevelstructuresystem,thehighestlevelofthesystemisthedecisiveanddominantforce,andthelowestlaye

6、rofthesystemisoftenthebasicstructure,andthemiddlelevelplaysaroleofconnectionandcommunication.Seniormanagementmediadeterminesthedirectionandtrendofmediamanagement,middlemanagementandensuretheimplementationoftheimplementationofprojectmanagementobjectives,managementisthe

7、specificoperationofmediatasksandgoals,notthislayeroffoundationwork,thetwolayermanagementwillloseitsmeaning.Scope:(funds,humanresources,materialresources,information,managementconcepts,planning,production,promotion,sales)5.FunctionsandprinciplesofmediamanagementFunctio

8、ns:planning,organization,command,coordination,control,innovationPrinciples:guidingprinciple,integrityprinciple,interactivepr