透过广告创意看中西文化差异概要

《透过广告创意看中西文化差异概要》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、河南科技学院新科学院2013届本科毕业论文ToExploretheChinaandWesternCulturalDifferencethroughAdvertisementOriginality透过广告创意看中西文化差异论文作者姓名：所在院系：外国语言文学系所学专业：英语导师姓名职称：论文完成时间：2013年4月iiiToExploretheChinaandWesternCulturalDifferencethroughAdvertisementOriginalityChaiyafangXinkeCollegeofHenanInstit

2、uteofScienceandTechnologyApril,2013iiiContentsAcknowledgmentsiAbstractii摘要iiiⅠ.Introduction1Ⅱ.CultureandAdvertisingCreativity12.1Thedefinitionandformsofculture12.1.1TheDefinitionofCuiture22.1.2TheFormsofCulture22.2Thedefinitionandformsofadvertisingcreativity22.2.1Thedefi

3、nitionofadvertisingcreativity22.2.2TheFormsofAdvertisingCreativity32.3TheRelationshipbetweenCultureandAdvertisingCreativity3Ⅲ.ThefeaturesofadvertisingcreativityinChinaandwesterncountries43.1ThefeaturesofChineseadvertisingcreativity43.2Thefeaturesofwesterncountries’advert

4、isingcreativity53.3ThecommonfeaturesofChinaandwesterncountries’advertisingcreativity5Ⅳ.TheculturaldifferencesbetweenChinaandwesterncountriesinadvertisingcreativity64.1Differentculturalvalues—oriented64.2DifferentcustomsandEthics74.3DifferentPhilosophicalIdeology94.4Diffe

5、rentCulturalTraditions10V.TheTrendoftheAdvertisingCreativityinChina11VI.Conclusion13Bibliography14iiiAcknowledgmentsThepresentpaperisaccomplishedwiththeguidanceandthehelpofmyhonorablesupervisor.IwouldliketoexpressmysinceregratitudetoMrs.Zhao,whosparednoeffortstoexamineth

6、edraftsandofferedilluminatingsuggestionsforit.Myacknowledgmentwillbeundoubtedlyfirstofallgiventoher,sincewithoutherguidance;thepapercouldnothavebeenbroughttothepresentappearance.Then,Iwouldliketoexpressmyheartfeltthankstoalltheteacherswhohavetaughtmeinthepastfouryears.Wi

7、thouttheirhelpandguidance,Icouldnothavemasteredsomuchknowledgeandlearnedhowtowriteapaper.Ialsowanttogivemysincerethankstoallmyclassmatesandfriendswhohavegivensomuchhelpinthematerial-collectingandreorganizing.Ithankthemfortheirunreservedsupporttomyworkatthispaper.ivAbstra

8、ctAsaculturalproduct，advertisementrootsinthesoilofnationalculture，andmergesintotheculturalenvironmentfo