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1、杰伊·巴尼：企业资源与持续竞争优势FirmResourcesandSustainedCompetitiveAdvantageJayBarney（1991）Part1IntroductionFocusSentencestobetranslated:1.Thisframework,summarizedinFigureOne,suggeststhatfirmsobtainedcompetitiveadvantagesbyimplementingstrategiesthatexploittheirinternalstrengths,throughrespondi
2、ngtoenvironmentalopportunities,whileneutralizingexternalthreatsandavoidinginternalweaknesses.2.Second,thesemodelsassumethatshouldresourceheterogeneitydevelopinanindustryorgroup(perhapsthroughnewentry),thatthisheterogeneitywillbeveryshortlivedbecausetheresourcesthatfirmsusetoimple
3、menttheirstrategiesarehighlymobile(i.e.,theycanbeboughtandsoldinfactormarkets)(Barney,1986a;Hirshleifer,1980).Questions：1.MakefurtherillustrationofFigure12.Tellthedifferencesbetweentheassumptionsofenvironmentalmodelandresource-basedmodelofcompetitiveadvantages.Part2DefiningKeyCon
4、ceptsFocusSentencestobetranslated:3.Inthisarticle,firmresourcesincludeallassets,capabilities,organizationalprocesses,firmattributes,information,knowledge,etc:controlledbyafirmthatenablethefirmtoconceiveofandimplementstrategiesthatimproveitsefficiencyandeffectiveness4.However,thos
5、eattributesofafirm'sphysical,human,andorganizationalcapitalthatdoenableafirmtoconceiveofandimplementstrategiesthatimproveitsefficiencyandeffectivenessare,forpurposesofthisdiscussion,firmresources(Wemerfelt.1984).5.Theoretically,thisequilibriumdefinitionofsustainedcompetitiveadvan
6、tagehasseveraladvantages,nottheleastofwhichisthatitavoidsthedifficultproblemofspecifyinghowmuchcalendartimefirmsindifferentindustriesmustpossesscompetitiveadvantagesinorderforthoseadvantagestobe"sustained."Questions：Definefirmresource,competitiveadvantageandsustainedcompetitivead
7、vantagerespectively.Part3CompetitionwithHomogeneousandPerfectlyMobileResourcesFocusSentencestobetranslated:6.Ifonefirminthistypeofindustryisabletoconceiveofandimplementastrategy,thenallotherfirmswillalsobeabletoconceiveofandimplementthatstrategy,andthesestrategieswillbeconceivedo
8、fandimplementedinparallel,asidenticalfir
