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1、CollectivismandIndividualismofCross-culturalCommunicationAbstractWiththeimplementofopeninguppolicyandtheincreasinglydeepeningandtheexpansionofthecommunication,moreandmorepeoplearesupposedtokeepintouchwithpeoplefromdifferentculturalbackground.Cross-culturalcommunicationstrategyhasarousedmo
2、reandmorepeople'sattention.Throughtheanalysisofthecase,wecouldunderstandthecultureofChinaandtheUnitedStatesrespectivelybelongtothecategoryofindividualismandcollectivism.Thus,wetakemeasurestodevelopinterculturalcommunicationstrategiesforafurtherresearch.Peoplefromdifferentculturewillinevit
3、ablyfailtocommunicate.Itisthekeytothesuccessofcross-culturalcommunicationtoovercomethesebarriersandeffectivelythepromotionofinternationalcultural,political,andeconomiccommunication.Keywordscollectivistculture、socialskills、uselessold、sensitivewords、interoperability摘要：随着我国对外开放，交流的日益深入和扩展，越来
4、越多的人需要经常与不同文化群的人进行接触和交往，跨文化交际策略已经引起了越来越多人的重视。通过对案例的分析，了解中美文化分别属于个人主义和集体主义范畴，从而对不同文化间如何发挥跨文化交际策略进行认真深入的研究。来自不同文化本经的人们走到一起，交际必然会出现故障，及时有效的克服这些交际障碍是跨文化交际取得成功的关键。这对促进国际间的文化、政治、经济交流有着及其重要的意义。关键词：集体主义文化、社交技巧、老而无用、,敏感词、互操作性Case:NoHelpforOldPeopleMylandlady,anAmericanlady,whowasover70andwegotalon
5、gverywell.Oncewhenwewereascendingthestairstogether,Istretchedoutmyhandstogivehersomehelp.Shesaid,“Icandoit.Thankyou.”Ithoughtshewasjustbeingpolite,soIescortedhertothetopfloor.Herfaceshowedthatshecoulddonothingaboutmyover-kindness.Soonafter,Isawhergoingupthestairsalone,Iforgotmypreviousles
6、sonandpracticed“LeiFeng”onceagain.Thistime,half-jokinglyandhalf-seriously,sheaskedme,“Youngman,doyouthinkIamoldanduseless?WhenIhavetomovemyselfonawheelchair,I‟llaskyouforhelp.”Istoodthere,blushedandpuzzled.AnalysisAmericanculture,akindofindividualismculture,alwaysemphasizestheindependence
7、betweenthemembersinagroup.Soitisalsorarelytobeseenthatborrowingandlendingmoneyfromtherelativesandfriends.Mostparentsrequiretheirchildrentomoveoutwhentheyhavereachedanadultage,anditisalsothesamereasonthatmostchildrendon'twanttolivewiththeirparentsaftertheygrownup.Poc
