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1、医药招商模式发展创新之道的方向性思考（Directionthinkingofdevelopingandinnovatingthemodeofmedicalinvestment）Inthe10yearofhardworkofpharmaceuticalmarketingcircles,whichishalfofthetimetothededicationtothe"businessmodel"basedenterprises,fromthebrandmarketing,tothefirst-linem
2、arketpersonally"surgeon"fromtheoveralloperationalmanagement,grassrootsorganizationstoinvestmentministerpost,Icantastethesweetandbitter".Recently,watchingsomeofthe"businessmodel"onthechangeofthinking,arousedmydeepthinkingon"businessmodel"thecurrentenvir
3、onmentofthewholeandthefuturedevelopmentoftheroadofinnovation.Nowthetrainofthoughtissortedouttoformatextforfellowcriticismandcorrection.Atpresent,thereisnounifiedconceptaboutthe"investmentmodel"inthemarketingfield.Fromthedevelopmentprocessofthemarketing
4、mode,investmentmodeearlydevelopmentisoftenmisunderstoodas"money"and"short-livedbusiness",especiallysomeofthelessreputable"workshops"enterprises,themainsalesplatformisnothingmorethanafewtimesinascalerangingfrom"fair",crunchingandthereisnoeffectivecustom
5、erserviceservicesystem,nottomentionthelong-termdevelopmentstrategy;withthedomesticlargeandmedium-sizedenterprisesinvolved,afterenteringin2000,someenterprisesbegantokeenbrandingJiangxiRenheas"allvarietiesofinvestmententerprises,inrecentyearsintheoperati
6、onofthebrandontheroadof"onestepahead"notonly,becomealeaderinthemodeofoperationofenterprises,andeventheentirepharmaceuticalindustryinthefieldofachievementsareobvioustopeople.Inshort,althoughtheinvestmentmodelhasbeenmovingtowardsahealthysituation,buttheo
7、verallmarketformstillcannottakeoffaword---thatis"chaos."".Accordingtotheauthorseveralyearsworkingexperienceandunderstandingofinvestmentmode,itisnecessarytodothefollowingsummary:theso-called"businessmodel"referstothedrugmanufacturerorpharmaceuticalcomme
8、rcialenterpriseswiththetotalgeneration,personnel,telephoneandmultimediacarrier,atthesametimetothecorporatebrandandproductsellingpointforthesubjecttoprovidequalitypublicitythelogisticsserviceforcustomers,soastoobtainthemarketdevelopmenta
