资源描述:
《2012年工程造价管理基础理论与相关法规预测押题》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、医药招商模式发展创新之道的方向性思考(Directionthinkingofdevelopingandinnovatingthemodeofmedicalinvestment)Inthe10yearofhardworkofpharmaceuticalmarketingcircles,whichishalfofthetimetothededicationtothe"businessmodel"basedenterprises,fromthebrandmarketing,tothefirst-linem
2、arketpersonally"surgeon"fromtheoveralloperationalmanagement,grassrootsorganizationstoinvestmentministerpost,Icantastethesweetandbitter".Recently,watchingsomeofthe"businessmodel"onthechangeofthinking,arousedmydeepthinkingon"businessmodel"thecurrentenvir
3、onmentofthewholeandthefuturedevelopmentoftheroadofinnovation.Nowthetrainofthoughtissortedouttoformatextforfellowcriticismandcorrection.Atpresent,thereisnounifiedconceptaboutthe"investmentmodel"inthemarketingfield.Fromthedevelopmentprocessofthemarketing
4、mode,investmentmodeearlydevelopmentisoftenmisunderstoodas"money"and"short-livedbusiness",especiallysomeofthelessreputable"workshops"enterprises,themainsalesplatformisnothingmorethanafewtimesinascalerangingfrom"fair",crunchingandthereisnoeffectivecustom
5、erserviceservicesystem,nottomentionthelong-termdevelopmentstrategy;withthedomesticlargeandmedium-sizedenterprisesinvolved,afterenteringin2000,someenterprisesbegantokeenbrandingJiangxiRenheas"allvarietiesofinvestmententerprises,inrecentyearsintheoperati
6、onofthebrandontheroadof"onestepahead"notonly,becomealeaderinthemodeofoperationofenterprises,andeventheentirepharmaceuticalindustryinthefieldofachievementsareobvioustopeople.Inshort,althoughtheinvestmentmodelhasbeenmovingtowardsahealthysituation,buttheo
7、verallmarketformstillcannottakeoffaword---thatis"chaos."".Accordingtotheauthorseveralyearsworkingexperienceandunderstandingofinvestmentmode,itisnecessarytodothefollowingsummary:theso-called"businessmodel"referstothedrugmanufacturerorpharmaceuticalcomme
8、rcialenterpriseswiththetotalgeneration,personnel,telephoneandmultimediacarrier,atthesametimetothecorporatebrandandproductsellingpointforthesubjecttoprovidequalitypublicitythelogisticsserviceforcustomers,soastoobtainthemarketdevelopmenta