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1、让你快速了解搜索引擎竞价与关键词的使用（Letyouquicklyunderstandtheuseofsearchengines,biddingandkeywords）Letyouquicklyunderstandtheuseofsearchengines,biddingandkeywords1,brieflydescribethematchingmethodsofsearchenginebiddingandsearchengineoptimizationAnswer:Searchenginebiddingandsearchengineopti
2、mizationaretwoapproachestosearchenginemarketing,SearchengineoptimizationisbasedonsearchenginerulesforkeywordrankingoptimizationInthesearchengine,"Baidusnapshot",click"nocharge",Underthebidding.Searchenginebiddingreferstobuyingkeywordsaccordingtoasearchengine,Writeideastokeep
3、keywordsinfrontofthesearchengineresultspage,Searchenginebiddingis"payperclick"with"promotion".Whendoingenterprisesearchenginemarketing,itshouldbecombinedwithsearchenginebiddingandsearchengineoptimization,AchievetwicetheresultwithhalftheeffortSpecificmethodsareasfollows:Searc
4、henginebidding:Searchenginebiddingispaidbyclick,theeffectisobvious,andthecostishigher,Consideringtheseaspects,ourenterpriseshouldputsomekeywordsandkeywordsintothebidding,Inthisway,althoughthecompetitionisfierce,butthetargetisaccurate,itcanbringtheeffectiveflowtoourenterprise
5、inashorttime,Inthebiddingprocess,youshouldpayattentiontosettingthekeywordmatchingmodeforpreciseorphrase(accurate)Thisreducesthepercentageofhitsandmakesotherappropriatesettings,Suchascreativewriting,accesstoURL,andwhetherthetitleisattractiveornotImproveitsquality,sothatthesam
6、ecostsgetbetterrankingsandclick.Searchengineoptimization:Searchengineoptimizationhasthecharacteristicsoftakingtime,longclicking,nospending,etc.,Ourbusinessshouldmakeitsownofficialwebsite,throughtheselectionofkeywordsforlong-termoptimization,Hereshouldpayattentiontotheselecti
7、onofkeywords,websiterelatedoptimizationsettingsSuchas:Homepagetofindsomeshortercorekeywords(youcanmakeyourbrand,product,service,etc.Butwemusttakeintoaccountthesevencorrelation,popularity,competitiondegreeAtthesametimefindsomelongtailwordascolumnpageandcontentpagetargetkeywor
8、dstoenhancetheeffectiveflowofthewebsiteCanrefertothesearchenginebidding,oft
