探究九江格林豪泰酒店发展现状分析

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1、探究九江格林豪泰酒店发展现状分析探究九江格林豪泰酒店发展现状分析导读：scanbeusedtoincreasetheneembersbasedontheexistingmembers,suchasdiscount,integralexchangeandsoon.OntheotherhandGreenTreeInnChainalsocanestablishagoodlong-termcooperativerelationshipentandenterprisestotheincreaseoffixedcustomers.Fina摘要　　在九江市大力发展大工业

2、、大旅游的良好环境下，九江格林豪泰酒店凭借自身的优势于2008年进驻九江，选址于九江市火车站旁，长虹大道中段。笔者通过对九江格林豪泰酒店内部环境和外部环境的研究，运用SentofJiujiang'sdevelopinginindustryandtourism,andalsorelyingonit'soiddleroad.Throughtheresearchinhotel'sinternalandexternalenvironment,theadvantagesanddisadvantages,asethod.Theanalysisdradevelopmen

3、tandachieveagreatprogress,neersmustbeconstantlydeveloped,andoldcustomersmustbemaintained.Onlyinthisthehotelstaff,amonthlater,thequestionnairesandhelpsshoersonthebusinessandtourismcroeasurestodevelopandmaintaincustomersinmyopionion.Atfirst,culturebrandstrategy,advertisingstrategyan

4、darketingstrateycanbeusedinthecustomersdevelopment.Specifically,theculturalbrandstrategyrequirethehoteltostrengthentheconnotationconstruction,unifiedthevisualidentificationsystem,shapethecorporateimage;theadvertisingstrategyrequiretheadvertisingpromotionedia,andthefulluseoftheInte

5、rmarketing;thearketingstrategyrequirethegroupheadquarterstofurtherperfecttheinformationsystemandreserve,andpayattentiontotheuseofblogmarketingaintaintheoldercustomers,lotsofmeasurescanbeusedtoincreasetheneembersbasedontheexistingmembers,suchasdiscount,integralexchangeandsoon.Onthe

6、otherhandGreenTreeInnChainalsocanestablishagoodlong-termcooperativerelationshipentandenterprisestotheincreaseoffixedcustomers.Finally,somemeasuresareputforplementationofGreenTreeInnChaincustomerdevelopmentandmaintenancestrategy.Keyyhotel;customerdevelopment;Customermaintenance;Adv

7、ertisingstrategy;Networkrelations1.绪论1.1研究背景及意义　　经过十多年的高速发展，中国经济型酒店行业进入成熟阶段，且发展态势强劲。随着整个酒店行业竞争的加剧和市场细分的深入，一些主要市场已被瓜分，致使我国经济型酒店市场利润开始下降。面对市场环境的巨大变化，如何能吸引新顾客的入住和维护老顾客的再次消费，于是经济型酒店的客户开发与维护显得越来越重要。　　九江作为一座具有2200多年历史的江南文化名城和旅游城市，近年来由于经济的快速发展，激发了潜在的旅游资源，使得市场对酒店的要求越来越细节，不仅要简约、舒适，而且还要经济。于

8、2008年，格林豪泰酒店管理集团在九江市投放巨资成立了九江市第一家