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1、大规模定制的供应商管理策略的研究_以西门子风电为例7>20131026951109602234??MBA20128Masterdegreegraduatethesisby2013SchoolCode10269Number51109602234EastChinaNormalUniversityMassCustomizationsuppliermanagementstrategyresearch??TakingSiemensWindpowerasanExampleCollegeMBAEducationCenterS
2、pecialityBusinessAdministrationInterestsSupplychainManagementNameMAXILEIPreceptorProf.YEDELEIAug2012??/??/1*2*MBAIAbstractDuringthelasttenyears,theworldsnewlyinstalledturbinecapacityofdouble-digitrateeachyear,alargenumberofwindturbinemanufacturersappearandth
3、ecomponentoftheturbinesupplierscompaniesborn.Withtheworldeconomicslowdown,Governmentsdominatedinvestmentinwindfarmsgraduallyshrinking,anewwindturbineordersdrasticreductionandinvalidofpromotionpoliciesonwindturbine,thedevelopmentofthewindpowerindustryfacedwit
4、hthearrivalofwinter.Windpowerindustryisincreasinglycompetitive,Windturbinemanufacturingindustryisnowdrivenbytechnologyinnovationanddevelopmentofcompetitivetrends,andgraduallyturnedtothewindturbinemanufacturerswindturbinesupplychaincompetition,whichrequiresen
5、terprisescontrolofstrongsupplychainmanagementcapabilities,worldwideprocurementofwindturbinecomponentsandreducethecostofWindpowerturbineWearepreparingforthepricecompetitionofthewindturbine,towinthelargestshareoftheglobalwindpowermarket.Suppliermanagementisani
6、mportantroleofsupplychainmanagementandsupportsthecompany’scorecompetitiveSiemensWindPowerensurethecontinuedcompetitivenessofproductpricesinthewindmarket,begintointegrateglobalresourcestoimizereduceprocurementcosts.Underthemasscustomizationofcustomer’sdemand,
7、thecomponentdesignofthewindturbinestandardizedasfaraspossible,modularstrategy,Large-scaleprocurementofdifferentparts,suppliersmustmeetSiemenswindpowerspecificationstoachievelarge-scaleproduction,lowerunitproductioncostsThispaperdescribesthecontentandstrategi
8、esofmasscustomization,supplychainmanagement,suppliermanagementstrategy,combinedwiththeexternalenvironmentofthewindpowerindustry.Countriespromotethepolicyandinfluenceinthewindenergyindustry,andth
