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1、鬼谷之术（GUItechnique）AfewdaysagoandcolleaguesatthetimewatchingTV,TVislivedebate,watchingtheseoutstandingyoungpeopletodebatethedebate,acolleaguetoexclaim:"iftheyhavethesepeoplehalfeloquenceisgood,certainlynoproblemcommunicatingwithcustomers!"Atthattime,Icouldnothelplaughing:"ifso,youwillcertainly
2、scarecustomersaway."!"Communicationinmarketingismainlylanguagecommunication,andhowtocommunicateeffectivelywithcustomersisanimportantbusinessskill.Confuciussaid,"whenwordsarenotsmooth,theyarenot."".TheartofwaristheancientmasterGuiguziinterpersonallobbyingtechniquesofancientstrategistswhoiswith
3、excellenteloquencetoconvincetheemperorwho.Accordingtohistoricalrecords,theeloquenceofsuchwritersasandZhangYiisbothoutstandingandprovocative,andtheycanevenspeakblackaswhite,withoutanysaying,fullofsophistry.Today'sbusiness,ingoodfaith-based,isundoubtedlythefundamentaldrivingforceforenterprisede
4、velopment.Marketingandcommunication,completelywithoutstrategyisnotenough,butalsoispaltrilyconfusethepublicconfuserightandwrong.Languagetalentandpersonaltalent,isalsorelatedtoaperson'sself-cultivation,knowledgeaccumulation,thischapteristodiscusshowtoimprovethelanguagetalent,butfromthestrategic
5、aspecttodiscusshowtoimprovetheeffectoflanguagecommunication.Forthevastmajorityofthemarketingstaff,howtospeakseemstobeasimplecannotagainsimplething,butinfact,weoftenencountersomenaivemarketersaremanifestedintalkingwithcustomersin.Onceacompany'smarketingstaffvisitedacustomer,whoaskedthecustomer
6、,"whenwillwediscussourproduct?""Thecustomersaid,"nextmonth."."Marketingstaffsaid:"solong,wow,canyoudiscussitthismonth?""Thecustomersaid,"it'sourownbusiness.Whenwewanttodiscussit,whenwillwediscussit?"!"Themarketingmanwasnotdiscouragedandtalkedaboutothertopics:"somanyclientshavecooperatedwithus
7、,andyoushouldcooperatewithus."."Customersaid:"soandsocustomersareasmallcompany,wearelargecompanies,pleasedonotusesmallcompaniestocomparewithus."!"Youmightsayit'sabeginner'sfault,thenI'veheardofsuchastory:Once,amanagerinvitedcustomeratohaveame
