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1、湖南省高等职业院校学生专业技能抽查考试标准市场营销2011年8月indicatethedirectionofthearrowmark;avarietyofemergencylights,emergencyresponsetimeofnotlessthan45min.5.protectivegrounding(1)electricalequipmentformetalhousings,metalframe,metalwiringpipesandaccessories,cableprotectiontubes,metalsheathofthecabl
2、e,suchaschargedbaremetalpartsshallbegroundedorneutral.(2)electricalequipmentandfittingsofdedicatedgroundwireshouldbesingledoutandgroundinglineorthezeroconnectionprotectionline(network)connectedtoelectricalwiringworkinthezerolineshouldnotbeusedasprotectiveearthingwire.(3)elect
3、ricalequipmentandearthingconnection,usemultiplesoftstrandedwire,theircopperwireminimumareashallnotbelessthan4mm2,vulnerabletomechanicaldamageofpartsshouldbeinstalledinprotectiontubes.(4)electricaldeviceforarmoredcableandgroundorneutralwireshouldbeconnectedtotheequipmentground
4、ingboltsinside,steelandmetalcasingshouldbeconnectedtotheequipmentgroundingbolt.(5)groundingboltsshouldhavealockingdeviceorpetty,beforefasteningthegroundingline,onitsgroundterminaland...Projectorganization.Projectorganizationiscomposedofthreelayers:thecorelayer,managementandop
5、erationallevel.1.corelayer:formedbytheprojectmanager,AssistantProjectManager,responsibleforconstructionwork,materialsandequipment,managementandcoordination.2.Management:engineering,technology,financeandbudget4目录一、适用专业与培训对象1二、抽查对象1三、抽查目的1四、抽查方式1五、引用的技术标准或规范3六、抽查内容与要求3模块一市场调研3项
6、目1：设计调研方案3项目2：撰写调研报告6模块二营销策划10项目1：制定新产品上市策划方案10项目2：制定公关活动策划方案14项目3：制定广告策划方案17项目4：制定促销活动策划方案20模块三商务谈判22模块四产品推销29七、评价标准31八、实施条件40九、测试流程42十、附件43indicatethedirectionofthearrowmark;avarietyofemergencylights,emergencyresponsetimeofnotlessthan45min.5.protectivegrounding(1)electrical
7、equipmentformetalhousings,metalframe,metalwiringpipesandaccessories,cableprotectiontubes,metalsheathofthecable,suchaschargedbaremetalpartsshallbegroundedorneutral.(2)electricalequipmentandfittingsofdedicatedgroundwireshouldbesingledoutandgroundinglineorthezeroconnectionprotec
8、tionline(network)connectedtoelectricalwiringworkinthezerolineshouldn
