资源描述：
《如何提高客户留档率（how to improve customer retention rate）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、如何提高客户留档率（Howtoimprovecustomerretentionrate）Thecustomerswhoenterthestorestayveryshort,mostofthemjustwalkaround,andmanyshoppingguidealsoreact,nomatterhowhardtheytry,theresultisstillnotideal.Yes,notretaincustomersisthecurrentterminalcommonproblem,butalsoaffecttheterminalsalesp
2、erformanceofthekeylink,anditsimportanceisnolessthan"throat"role.Thecustomerintothestorebeforethecompanywillspendagreatcosttoattractcustomersintothestore,frombrandpromotion,tostoreconstruction,andthentothemarkettointercept,itcanbesaidthatthecurrentbrandmarketingcostsarespento
3、ntheselinks.Accordingtotheauthor,especiallyconsumerdurablegoods,suchasHomeFurnishingbuildingmaterials,textileproducts,thecustomerintothestoreafter3minutes,iftheguidebasedrelationshipbetweencannotwithcustomers,customerisnotwillingtolistentotheguide,thenthenextproductwillbeles
4、seffective,orevenprovoketroubleforthecustomer,either"Itake",oraround.Whycustomersdon'twanttoheartheguide?Whyisitthatnomatterhowhardtheguideofnoavail?Whycustomersjuststroll?Whywealwaysmeetcustomers"justlooking"?Theansweris:thereisalayerof"ice"betweenthecustomersandtheshopping
5、guide,itisthepresenceofobstacles,iscoldsoastoguide!Inordertoletthecustomerstostay,andbeabletolistentoourexplanation,wearewillingtocommunicate,wemust"breaktheice",whichishowtomelttheicelayer"".Firstofalltoanalyzethecustomerintothestorewhenthestateofmind,sothatIcanobjectivelyu
6、nderstandthebehaviorofcustomers.Thecustomerintothestore,willinevitablyproduceacertainpsychologicalalert,isusuallynotwillingtoanswertheguideproblem,butdonotwanttotalktoomuch,becauseoffearsthatoncetheopening,theremaybeaguidecling;therefore,thebestwayistotrynottotalk,ortalkless
7、.Thissituationisparticularlyprominentinhomedurables.Accordingtoyearsofterminalresearch,combinedwiththeabovecustomersintothestorewhentheheartanalysis,I"icebelt"reasonsforthefollowingsummaryandanalysis,andgivesthecorrespondingsolutionsforreference:First,greetingthewrongstate,s
8、othatcustomershaveasenseofdistanceNotlongagototheShanghaiXiyingmenbuildingm
