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1、今天的辛苦打拼，只为了更好的明天出门在外不容易，多个朋友多条路，更何况咱们是老乡？大家好，才是真的好家乡人携手共创美好明天共创明天好??家乡人携手为明天??家乡人现在的家乡人酒，在向消费者说什么？是否具有合理的购买理由？产品定位中国集“家文化”之大成者的一款温情白酒品牌中国乡情第一酒品质诉求百年精酿而成情感诉求家乡人一家人一路相伴家乡人同根同脉相同的情怀家乡人说的：家乡人做的――酒平面广告我们看到的：家乡人酒目前的诉求方向无疑是正确的――使消费者产生关于“乡情”的联想和共
2、鸣，传递“乡情”背后因同根同脉自然产生的认同感、归属感，从而拉近与消费者的心理距离。“家乡人一家人”、“一路相伴家乡人”、“同根同脉相同的情怀”但在面对各地“真正的家乡酒”――地产酒时，我们想向消费者传递的“乡情”、“认同感”显然不具有任何说服力，也无法形成合理的购买理由。“家乡人”解读“家乡人”诉求方向探讨传播策略建议渠道及终端系统建议提炼出具有沟通力的品牌诉求后，如何有效地到达目标消费群？??制定家乡人酒阶段性媒介传播策略，确保品牌策略的及时落地；??针对即将到来的元旦春节销售旺季，规划执行家乡人酒的主题促销活动、公关活动；??配合家乡人酒新
3、品上市，开展一系列线上传播及线下活动。“家乡人”解读“家乡人”诉求方向探讨传播策略建议rationalconcepttoallownetworkmoreinlinewiththeobjectivelawsofthefuturedevelopmentofthecity.1.5.2planningresearchareas:throughoutthecity,withanareaof13,000km2,cover2districtsand8countiesofthecity,includingdowntownandcitylevels.Plannin
4、grange:mainforCityCenterCity,areafor1268km2,NorthtocasesfieldXiang,andJinPingzhen,andGaoDianZhen,andhuangshazhen,andLiuhometownNorthTownshipterritories,EastNanXIZhen,andJiangnanEastTownshipterritories,Southtohorsehome,andsonghome,andLiZhuangZhen,andSouthwidetown,andZhaofieldS
5、treetdoSouthadministrativeborder,Westtobaixizhen,anddishdamtown,andthoughtslopeXiangWestTownshipterritories.1.6planningtarget1.6.1GeneraltargetthisitemsresearchtowillYibincitybuiltYangtzeRiverupstreamchuanYunnanGuizhoucombinedDepartmentRegionalCenterCity,supportcityspaceoford
6、eredexpandfortarget,referenceYibincityintegratedtrafficplanning(2014-2030years)andtheYibinCityCitygeneralplanning(2013-2030years)ofresearchresults,usingscience,andadvancedofnetworkresearchmethod,buildingmorelevel,andmoremodeoftracktrafficsystem,Meetatdifferentlevelsofthecity'
7、srailtransportationneedsandqualityrequirements.1.6.2target1,refinedurbandevelopmentaxisofurbandevelopmentconcepts,judgments,rail-guideddowntownfromsolotogroup-developmentofthenetwork,fromoneCentertocentercitywithaxialdevelopment.2,networkplanningadaptedtoYibinCitystatusandfut
8、uredevelopmentneeds,demonstratesrationalscaleofrailtransporttomeetth
