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1、姓名:考号:单位:密封线烟草行业职业技能鉴定高级卷烟商品营销员技能试卷1．考试时间：120分钟。2.请首先按要求在试卷的标封处填写您的姓名、考号和所在单位的名称。3.请仔细阅读各种题目的回答要求，在规定的位置填写您的答案。4.不要在试卷上乱写乱画，不要在标封区填写无关内容。5．书面完成，计算题可使用计算工具，满分100分。第一部分第二部分第三部分总分总分人得分得 分评分人一.市场调查与市场预测（满分30分）第一题：市场调查（15分）在某次卷烟消费者问卷调查中，成功地调查了2000人。该问卷中有一个填空题如下：您喜欢的3个卷烟品牌是_______________________
2、__。（可填1至3个卷烟品牌）问卷调查资料的汇总见下表。问卷调查资料汇总表填写情况人数填了一个品牌者A品牌400B品牌100C品牌65其它品牌35填了两个品牌者A品牌和B品牌500A品牌和C品牌200B品牌和C品牌100A品牌和其它品牌100B品牌和其它品牌500C品牌和其它品牌20填了三个品牌者A品牌、B品牌、C品牌200A品牌、B品牌、其它品牌100A品牌、C品牌、其它品牌60B品牌、C品牌、其它品牌25insouthwestofZhejiangProvincialCommitteeoftheparty'sstruggle,developdemocraticUnitedF
3、rontagainstJapan,establishedthearmedforcesandtheanti-Japanesebasearea,decidedtoestablishtheCPCZhejiangCommittee.InFebruary1939,withGuYuliang,SecretaryZhu,asMinister,JieXuintoapropagandaMinister,ZhangZhihuaaswomen'sMinister,HuangyanasyouthMinister,zhexirecorderofPenrhynasmilitarySecretaryoft
4、heestablishment.HanchangorganizationattachedtotherecordersoftheWest.AftertheSpringFestival,ZhuXiwasdeterminedtorally,ledbyWangHesongmorethanmorethan100people,with"firstRoadSouthintotheteamheadquartersthenameof"backfromWuzhentoWujiangyan...Ismonth,establishedtheTombarea1thbranch-EastwaterHon
5、gKongBranch,BranchSecretaryShenYingjie.Isautumn,theKuomintangZhejiangProvincialGovernmentinSouthwestBureautointensifyitsanti-communist,orderedpoliticalteamtrainingintianmumountain,isintendedtoeliminateinthepoliticalpoweroftheCommunistParty,thoroughrestructuringoftheprovince'spoliticalteamto
6、makeitbecomeatoolofanti-Communist.Inviewofthissituation,recorderoftheWestdirectionWestopenmassworkhasbeendifficult,politicalsignsshouldnotbeused,onlyallgounderground,theparty'sworktocontinue.Todothis,takeappropriatemeasuresbyapartyorganization,partymembersintheOrganizationofpoliticalwithdra
7、wal,transferormakepubliccareerascover,intoasecretstruggle.InNovember,Yangandthevictoryofthebattleofthe试卷编号：20100603-152010年6月3日姓名:考号:单位:密封线1．计算喜欢A品牌卷烟同时喜欢别的品牌卷烟的重叠率，并分析重叠数据。（要有计算步骤，保留两位小数）卷烟品牌名称重叠率（%）B品牌C品牌其它品牌无重叠insouthwestofZhejiangProvincialCommitteeo
