2、；企业文化理论；特色企业文化DiscussiononenterprisecultureAbstractIn twentiethCentury eighty, USA management scholarsputforward thetheoryofcorporateculture,theresearchandpracticeof later scholars committedtocorporate culture. InrecentyearsinChina, astheworld economycontinues totheenterpriseculture fusion,
3、 people alsohavea moreprofoundunderstandingof enterprisecultureconstruction, someenterpriseshavebeen mentionedontheagendaof theconstructionoftheenterpriseitself, like "putone'sheartandsoulinto thelittleswan, alwaysingoodfaithtothe Haier......" On theconstructionofenterpriseculture is Chinao
4、utstandingrepresentative. However, wealso mustbeaware, mycountrysome enterprisesin theconstructionofenterpriseculture, therestillexistsome misunderstandings: forexample, no culturalphenomenon, thephenomenonof cultural Utopian, westernization phenomenon. Inthispaper,throughtheanalysisofthe p
5、resentsituationofourcountry's enterpriseculture, drawingonWestern managementexperience from the perspectiveofnationalculture, fusion, andmadeafurtherdiscussion onhowtocreate a China characteristiccorporateculture.Keyword:corporateculture; enterpriseculture theory; characteristicenterprisecu
