手工DIY礼品店商业计划书.doc

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1、手工DIY礼品店商业计划书Wonderful生日礼品店第四小组9目录一、执行摘要3二、宗旨32.1愿景.....................................................................................................................................32.2使命........................................................................................................

2、.............................32.3核心价值观.........................................................................................................................3三、市场分析44.1市场总量........................................................................................................................

3、.....44.2可服务的市场.....................................................................................................................44.3目标市场.............................................................................................................................5四、竞争分析55.1竞争者...............

4、..................................................................................................................55.2竞争环境.............................................................................................................................55.3竞争优势.......................................

5、......................................................................................5五、产品开发和选址8六、营销策略98.1主营业务.............................................................................................................................98.2销售策略..................................................

6、...........................................................................98.3广告和推广.........................................................................................................................9七、财务预测109.1投入成本说明.......................................................................

7、............................................109.2销售预测...........................................................................................................................109.3利润预测...................................................