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1、创意是一种能量的开释管理（Creativityisamanagementofthereleaseofenergy）AccordingtoRahm?Asin"leadershipteam"isadescriptionofthebook,thesixthphaseofZuckerbergisalreadyinthepipeline:fromtheleadershipgroupexecutivestoceo.AsthenewgenerationofInternetrepresentsthemostsuccessful,Zuckerb
2、ergyearsacrossGroupexecutives,generalmanager,deputygeneralmanager,directorandsoonmanylevels,directlyfromthelinemanagerbecameCEO.Pullabannertomakeafakehonouroftigerskin.Businessexecutivesspendmoneytobuyhonorisapseudohonor.Thesoftpowerofanenterpriseisnotaselfstyledone
3、.Itisoftenexpressedasanexternalranking,anindustryranking,oranhonor.However,suchanhonoriseasilyevolvedintolabelsthataredivorcedfromtheactualsoftpower.Ontheonehand,thelaunchoftheindustryrankings,rankinginstitutionssuchasontheotherhand,dragonsandfishesjumbledtogether;s
4、omeexecutivesinordertoobtainaqualification,performancetogether,hasjustdemand.SoochowsecuritiesinApril2011bytheexperiencemarketingisa1998AmericanstrategyhorizonLLPcompany'stwofoundersBjosephpineIIandJamesHgilmoreproposed.Theirdefinitionofexperientialmarketingis:"from
5、theconsumer'ssenses,emotions,thinking,action,andrelatedfiveaspectsofredefined,designmarketingideas."."Theybelievethatconsumerspendingisbothrationalandemotional,consumersbeforeconsumption,consumptionandconsumptionexperience,isthekeytostudyconsumerbehaviorandcorporate
6、brandmanagement.Whyisexperientialmarketingspreadingsoquicklyinourcountry?ThisisrelatedtothetrendofconsumptionexperienceinChina,butnotaccidental.Thereasonsaresummarizedasfollows:1.,theprogressofmaterialcivilizationandtheimprovementofconsumers'livingstandardsWiththepr
7、ogressofmaterialcivilization,people'slivingstandardsandconsumerdemandarealsoescalating.Intheagriculturalsociety,peoplearepursuingthebasicmeetthefoodandclothing;intheindustrialsociety,thestandardoflivingismeasuredbythematerialquantityofproducts;inthepostindustrialsoc
8、iety,peoplearemoreconcernedaboutthequalityoflife,caresatisfactionintheirmentalandspiritual.Experiencecanbesaidtorepresenttheeconomicprovis
