扩张开新店稳赚不赔的秘诀

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1、扩张开新店稳赚不赔的秘诀Yournewlocationlookslikeadud.Shouldyoupullout?Mostgrowingcompaniesspendalotoftimethinkingaboutscalingup--buttheirleadersgetcaughtoffguardbysituationswherescalingbackmakessense.Ifanewlocationisn'tpickinguptractionaftersixmonthstoayear,it'stimetoc

2、utyourlosses.Insteadoftryingtosalvageyourinvestment,youneedtopullback,regroup,andfigureouthowtofollowyourexistingcustomerstoamarketwhereyoureallycanmakemoney.大多数发展中的公司都会花许多时间来考虑扩张问题——而当缩减规模成为更明智的选择时，管理层往往会措手不及。如果新的店面在六个月到一年的时间内仍然没什么起色，你就需要采取行动止损了。与其硬着头皮继续烧钱

3、，不如适时收手，重新部署，搞清楚如何根据现有的顾客，找到真正能赚钱的市场。Pullingoutcanfeellikeyou'readmittingdefeat,especiallywhenyouconsiderthesunkcosts,inbothtimeandcash--butthrowingmoremoneyintoafailingexpansionisonlygoingtomakemattersworse.Lookatthesituationliketurnaroundprosdo.Theirfirst

4、stepinbringingacompanybacktohealthisoftentoclosenonperforminglocations.收手的感觉就像是承认失败，尤其是考虑到已经投入了时间和金钱的双重成本时。然而，为失败的扩张行动投入更多金钱，只会让情况进一步恶化。看看那些力挽狂澜的达人们是怎么做的吧。让公司重回正轨的第一步通常都是关掉那些无法取得利润的分店。Onceyouextractyourselffromyourcurrentsituation,it'stimetorethinkyourgrowt

5、hstrategy.Mostofthetime,whenIseeentrepreneurialcompaniesexpand,theyhaven'tgatheredenoughcustomerdatatojustifyit.You'dthinktheywoulddoalotofhomeworkbeforeplungingintoanewmarket,butusuallywhathappensisthatsomeoneintopmanagementsays,"Indialookspromising,"or"Ch

6、inahasplentyofconsumers,"andtheyplungeintothatmarkettoseewhattheycanstirup.Thesamethinghappenslocally.Theynoticethatanothercitydoesn'thaveacompanyliketheirsandrushinbeforedoingenoughmarketresearch.Often,itdoesn'twork,andtheyendupslinkingoutwithabiglossonthe

7、irbooks.从现状中脱出身来后，你就该重新考虑发展战略了。据我了解，大多数创业公司在做出扩张决定时，并没有收集到足够多的客户数据作为支撑。你也许认为他们会在打入一个新的市场前做好大量功课，但通常情况下只是高层管理中有人提起：“印度看上去很有潜力，”或者“中国有庞大的顾客群，”然后他们就会进入市场看看自己能够获得些什么。同样的事情也会发生在本土市场。他们注意到另一个城市没有同类公司，于是便会在进行充分的市场调研之前就赶忙冲进去。通常情况下这招是不管用的，他们最终会失败，还会导致财务报表上出现一笔大损失。He

8、re'smysimpleruleforexpansion:Followyourexistingcustomersintoanewmarketandlookforwaystoservethemthere.You'llbesurprisedhowmanyareoperatinginotherplacesandwouldloveforyoutojointhem.Theywon'ttellyouthere'