analysis of zara's supply chain - kenneth l vines：zara和# 39分析；供应链-肯尼斯·藤

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1、Zara’sCompetitiveAdvantagebyKennethVinesZarawasfoundedinACoruña,Galicia,Spainin1975byAmancioOrtega.InthebeginningZaraclothesofferedaffordablereplicasofexpensivedesignerclothing.Inthe1980sZara’sfounderOrtegabegantomakeadjustmentstoZara’smanufacturing,distribu

2、tion,anddesignstrategiestohelpcreatearesponsivesupplychain.TheseadjustmentstoZara’ssupplychainprovedtobesuccessfulandallowedthemtoopenretailstoresinmorethanseventythreecountries.TodayZaraistheworld’slargestfashionretailerwhichisduetoitsverticallyintegratedva

3、lue-chainandresponsivesupplychain.Itisawell-knownfactthatZaraemploysateamofovertwohundreddesignerstoimplementthecompany’s“fastfashion”designprinciples.Withoutanefficient,well-planned,andorganizedsupplychaintomanufactureanddistributetheirclothesZaracouldemplo

4、ytwothousanddesignersanditwouldnotmatter.Zara’ssupplychainiswhatallowsthemtopulltheirclothestoretailstoresandultimatelytothecustomer.Zara’smanufacturingprocessissimilartothejust-in-timeprocessesToyotaimplementsincarmanufacturing.Infactintheearly1990sZaracoll

5、aboratedwithToyota’soperationsconsultingfirmtohelpinstallajust-in-timesysteminZara’smanufacturingfactories.Zara’sprocurementprocessbeginsinEuropeandChinawheretheyhavelongestablishedrelationshipswithsuppliersinEuropeandapromisingnewlyestablishedrelationshipwi

6、thChina.WhenZaraprocuresfabrichalfofitisundyedinanefforttoprovidemaximumdesignflexibility.Zara’sverticallyintegratedvalue-chainallowsthemtocontinuetocutcostintheirsupplychain.Comditel,whichisownedbyZara’sparentcompanyInditex,doesallthedying,patterning,andfin

7、ishingoftheundyedfabricthatisusedbyZara.Afterthefabriciscut,Zarathensubcontractslabor-intensivesewingactivitiestosmallworkshopsinlocalGaliciaandnorthernPortugal.Next,thesesubcontractorssendthefinishedgarmentstoZara’sdistributioncenter.Zara’sdistributioncente

8、rsystemaddssignificantvaluetotheirsupplychain.WiththecontinueduseofJITprinciplesZaradoesn’thavetoexperiencehighinventorycost.Zara’sdistributioncentersystemincludestwolargedistributioncentersandt