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1、MarketingMixofRedBullTABLEOFCONTENT1.Abstract32.Introduction33.Methodology34.ResultsandAnalysisofMarketingMix44.1Product44.2Price54.3Place64.4Promotion65.Conclusion76.Bibliography8Appendices9QuestionnaireandResults11MarketingMixofRedBullTABLEOFCONTENT1.Abstract32.Introduction33.Methodology34.Result
2、sandAnalysisofMarketingMix44.1Product44.2Price54.3Place64.4Promotion65.Conclusion76.Bibliography8Appendices9QuestionnaireandResults111.AbstractThepurposeofthisreportistoanalyzethemarketingstrategiesofRedBullbasedonquestionnaire,libraryandinternetresearch.Ourgroupmadequestionnairefromfouraspectswhic
3、hareproduct,price,placeandpromotion,andthenwegetinformationaboutthemarketingmixofRedBull.RedBullhasalargemarketinsportandenergydrinkterritory,anditisafamousbrandintheworld,butithasaseriouscompetitorwhichbrandisLucozadeintheUK.RedBullisdoingwellatpromotionaspectofthemarketingmix,thereportsuggeststha
4、titneedstoimproveitsproductmorehealthyandtomakethepricelower.2.IntroductionRedBullisaveryfamousbrandintheworldandithasfourproducts,theyareRedBullEnergyDrink,RedBullSugarfree,RedBullEnergyShotandRedBullCola（redbull.com,2011）.Mostenergydrinksaretargetedatyoungcustomers,andRedBull’sfourproductsarealso
5、targetedatyoungcustomers.3.MethodologyTherearefourmembersinourgroup.Firstly,wegettogetherhadasmallmeetingtodiscussRedBullandtodecideMikowithAnntoresearchinformationaboutRedBull,andMaywithmetoresearchinformationaboutRedBullfromlibrary.Secondly,eachmemberneededtomakefourquestionsaboutthemarketingmixo
6、fRedBull,andthenwediscussedthemandputthesequestionsonquestionnaire.Thirdly,wewenttoxxxxxUniversitytoask40peopleforquestionnaire,afterthatwediscussedandanalyzedresultsfromthequestionnaire.114.ResultsandAnalysisofMarketingMixInthissection,theauthorofthisreportwillanalyzeresultsofthequestionnairebased
7、on4Psofthemarketingmix,whichincludetheproduct,theprice,theplaceandthepromotion(PhilipK.1993).4.1ProductAsmentioned,RedBullhasfourproductswhichareRedBullEnergyDrink,RedBullSugarfree,RedBullEnergyShotandRedBu
