International_Marketing_the_Mix_-_DG6N_35.pdf

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1、HigherNationalUnitSpecificationGeneralinformationforcentresUnittitle:InternationalMarketing:TheMixUnitcode:DG6N35Unitpurpose:ThisUnitisdesignedtoprovidecandidateswiththeknowledgeandunderstandingofthedifferencesintheapplicationofthemarketingmix,tocomplywith

2、thediverseregulationsandpreferencesofinternationalmarkets.OncompletionofthisUnitthecandidateshouldbeableto:1.Analysemethodsavailableforanorganisationtoproduceaninternationalmarketingmix.2.Researchandpresentsuitablemethodsforproducinganinternationalmarketin

3、gmixthatmeetsaspecifiedbrief.Creditvalue:1HNCreditatSCQFlevel8:(8SCQFcreditpointsatSCQFlevel8*)*SCQFcreditpointsareusedtoallocatecredittoqualificationsintheScottishCreditandQualificationsFramework(SCQF).EachqualificationintheFrameworkisallocatedanumberofSC

4、QFcreditpointsatanSCQFlevel.Thereare12SCQFlevels,rangingfromAccess1toDoctorates.Recommendedpriorknowledgeandskills:AccesstotheUnitisatthediscretionofthecentre.However,itwouldbebeneficialifthecandidatehapriorknowledgeinthebasicconceptsofInternationalMarketi

5、ng.Itwouldalsobebeneficialifthecandidatehadcompetenceincommunications.Theserecommendationsmaybedemonstratedbypossessionof:♦CoreSkillCommunicationsatIntermediate2♦InternationalMarketing:AnIntroduction(DG6M34)orequivalentCoreskills:Theremaybeopportunitiestog

6、atherevidencetowardsCoreSkillsinthisUnit,althoughthereisnoautomaticcertificationofCoreSkillsorCoreSkillscomponents.Contextfordelivery:IfthisUnitisdeliveredaspartofagroupaward,itisrecommendedthatitshouldbetaughtandassessedwithinthesubjectareaofthegroupaward

7、towhichitcontributes.ThisUnitmayalsobeofferedaspartofotherHigherNationalProgrammes.HNUnit(DG6N35):InternationalMarketing:TheMix1Generalinformationforcentres(continued)Assessment:ThisUnitwillbeassessedbyseparateassessmentforeachUnitOutcome.Eachinstrumentofa

8、ssessmentwilltaketheformofasetofstructuredquestionsbasedonacasestudyorotherpieceofstimulusmaterial.Ideally,thesamecasestudy/stimulusmaterialwillbeusedintheassessmentofOutcomes1and2.Allassessmentswillbecomplet