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1、SWOTAnalysis:Strengths,Weaknesses,Opportunities,andThreatsContributedbyValRenaultEditedbyJerrySchultzMainSectionWhatisaSWOTanalysisandwhyshouldyouuseone?WhendoyouuseSWOT?WhataretheelementsofaSWOTanalysis?HowdoyoucreateaSWOTanalysis?Howdoyouuse
2、yourSWOTanalysis?Yinandyang.Sweetandsour.Nightandday.Strengthandweakness.Oppositesareafactoflife.Ifyouknowhowtotakestockoftheoppositionswithinandwithoutyoureffortorgroup,youaremorelikelytoplanandacteffectively.That'swheretheSWOTteamcomesin.UnlikethelawandorderSWATteam(Spec
3、ialWeaponsandTactics),whichpoliceusetotackleperiloussituations,thisversionofSWOTcanhelpyouhandlebothordinaryandunusualsituationsinyourcommunityhealthordevelopmentinitiative.WhatisaSWOTanalysisandwhyshouldyouuseone?Thenamesaysit:Strength,Weakness,Opportunity,Threat.ASWOTana
4、lysisguidesyoutoidentifythepositivesandnegativesinsideyourorganization(S-W)andoutsideofit,intheexternalenvironment(O-T).Developingafullawarenessofyoursituationcanhelpwithbothstrategicplanninganddecision-making.TheSWOTmethod(whichissometimescalledTOWS)wasoriginallydeveloped
5、forbusinessandindustry,butitisequallyusefulintheworkofcommunityhealthanddevelopment,education,andevenpersonalgrowth.SWOTisnottheonlyassessmenttechniqueyoucanuse,butisonewithalongtrackrecordofeffectiveness.CompareitwithothertoolsfoundintheCommunityToolBoxtodetermineifthisis
6、therightapproachforyoursituation.Thestrengthsofthismethodareitssimplicityandapplicationtoavarietyoflevelsofoperation.WhendoyouuseSWOT?ASWOTanalysiscanofferhelpfulperspectivesatanystageofaneffort.Youmightuseitto:·Explorepossibilitiesforneweffortsorsolutionstoproblems.·Maked
7、ecisionsaboutthebestpathforyourinitiative.Identifyingyouropportunitiesforsuccessincontextofthreatstosuccesscanclarifydirectionsandchoices.·Determinewherechangeispossible.Ifyouareatajunctureorturningpoint,aninventoryofyourstrengthsandweaknessescanrevealprioritiesaswellaspos
8、sibilities.·Adjustandrefineplansmid-course.Anewopportunitymightopenwideravenues,whileanew
