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1、AppendixE:OnlineSurveyResultsReportExecutiveSummaryofOnlineSurveyResultsIntroductionandPurposeSurveyPurposeThesurveywasintendedtoprovidefurtherguidanceandinsightstotheplanningteam.Itisoneofmanymethodsusedtogatherinputforthestrategicplan.Thefindingswillbeusedt
2、orefinestrategicelementsforthefinalPlandocument.The2003-2007StrategicPlanforTourismandRecreationinMontanaistheresultofacollaborativeplanningprocessledbytheMontanaDepartmentofCommercePromotionDivision.Indraftform,thestrategicelementsforthePlanincludedsevenmajo
3、rgoals,and42objectiveswithproposedactionsforeachobjective.Inordertogatherinsightsforprioritizationofthegoalsandobjectives,theplanningteam’soutreacheffortswereextendedtoincludeanonlinesurvey.Privatecitizens,businessowners,stateandfederalagencyemployees,tribalm
4、embers,non-profitorganizationmembers,municipalandcommunityrepresentativesactivelyparticipatedintheinformalsurvey,prioritizingthegoalsandobjectivesproposedinthedraftPlan(seeSurveyMethodologydetails,page6).SummaryofKeyFindingsSurveyresultsrevealedconsensusonsom
5、eissuesamongrespondentsfromprivate,publicandnon-profitsectors,andfromthesixtourismregionsofMontana,anddifferencesonotherissues.Overall,respondentsindicatedsupportfortheplanningteam’sproposeddraftstrategicgoalsandobjectives(noneoftheproposedobjectivesratedless
6、than3.34meanscoreoutof5.00).However,surveyresultsandrespondentcommentsindicatedaneedtoclarifywording/meaninginthefinalPlan.Overallresultsindicatedthatkeyprioritiesarethefollowing:SurveyParticipants¨90tourismandrecreationstakeholdergroupscontacted(private,publ
7、ic,andnon-profitsectors);75groupsresponded¨422potentialsurveyparticipantscontacted¨248respondentscompletedthesurvey–59%responserate¨Respondentsrepresentedaboutone-thirdprivatesector,42%publicsector,aboutonequarternon-profitsector¨Allsixtourismregionsrepresent
8、ed¨Two-thirdsofrespondentshavelivedinMontana20+years§ServeMontanansfirst:preserverecreationopportunities,naturalresources,affordability§Maintainthelodgingtaxfortourismpromotionanddevelopm
