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1、阿里巴巴：商业和理想的完美结合1.alibaba4>>234450040003500300025002000150060010005007.714.121.930.643.248.102004200520062007200820091.11.3%2008111.985450400350300250171.220015010049.4500200620072008640,250,41335.5%8,623,70176.4%31,626,71227.4%5,041,06356.5%1,042,92638.5%3,998,13762.0%481,57547.2%
2、55,81095.5%492,6838,82817,58040.3%12,876732408,18542.7%288,468707200820072006200520043,001,1942,162,7571,363,862738,297359,4352,613,8261,882,6441,126,237611,788296,8661,205,186967,795219,93870,45473,86124205987235386939.7337.1919.6912.946.9287.0987.0582.5882.8682.5924.2626.79151.0
3、934.9261.6637.0540.3192.8886.3680.9166.1863.7381.6389.0292.967825002256120%.9100%200080%15001254.060%100040%389.050020%00.0%20042005200620072008200420052006200720081Q20097.714.121.930.643.248.16001,1001,9802,7603,8084,0254,6685,2366,2287,0786,9471,6759103,500,000160%3,000140%,0001
4、20%2,500,000100%2,000,00080%1,500,00060%1,000,00040%500,00020%00.0%200420052006200720083311121314BIDUEbayGOOG1688.HK700.HKMktcap(B)75811163.03292840271.196176451Shares(M)34.61287.8315.95049.41795.0TotalRevenue32025833714886430017155GrossProfit20458997926144984AdvertiselRevenue1443
5、0867826ADgrossmargin-74%OperatingIncome1,09814,17737,8191,1923,246NetIncomeApplicableToC12,15428,8702,785ommonS1,049haresDilutedNormailzedEPS31.149.297><90.770.241.51KeyStats&RatiosADtototalrevrenue96.94%2.23%11.55%EBITDmargin42.79%32.62%32.25%42.28%48.92%Grossprofitmargin63.8
6、7%73.91%60.44%87.09%69.66%Netprofitmargin32.77%20.83%19.39%40.16%39.35%Operatingmargin34.29%24.30%25.41%39.73%43.<90%ROA31.79%11.50%14.80%17.28%33.56%ROE41.02%15.62%16.60%28.09%45.68%P/E70.614.431.547.857.4151617211819USOnlineAdvertisingSpending,byFormat,2008-2013(millions)2008200
7、92010201120122013Search10,69112,28513,88015,55217,68619,530Displayads4,6294,9335,4486,1827,1757,958Video5878501,2501,8503,0004,600Richmedia1,8882,0302,2522,5602,9603,360Classifieds3,1392,9562,9362,9442,9602,982Lead1,6051,6451,6821,7921,9982,268generationSponsorships5<9051454257662
8、9672E-mail472488513544592630Total
