资源描述：
《新形势下的中小型外贸企业—a公司发展战略》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、厦门大学硕士学位论文新形势下的中小型外贸企业一A公司发展战略姓名：李晓毅申请学位级别：硕士专业：工商管理导教师：刘捷明20080401AbstractWiththefurtherdevelopmentofeconomicalglobalization,theglobalandregionalcooperationisontherise,theinterdependencybetweencountriesiscloserdaybyday.AfterChinajoinedWTO,itsimport&exportindustryisexperiencing
2、afastgrowth,whilethemiddleandsmallscaleforeigntradeenterprisesalsohavegreatprogress,andtheyhavebeenregardedasrisingstarintheindustry.ACorporation,beingtheoutstandingoneofthemiddleandsmallscaleforeigntradeenterprisesinourcountry,alsoobtainedtheconsiderabledevelopmentinthisstrong
3、waveofeconomicalglobalization.However,withtheentryintothe21®'century,toacertainextent,allthethingsareaffectingtheACorporation'sfastgrowth,includingtherapidgrowthofworldtradeandtheincreaseoftradeprotectionism,thedomestickeencompetitionaswellasthenationalmacroeconomicregulationan
4、dcontrol.NowitisalreadythetopurgentmatterforAcorporationtoreducetheinfluencefromcurrenteconomicreformandkeencompetition,toshareworldeconomicsintegrationresult,andtochooseasuitabledevelopmentalstrategy.Byelaboratingtheenterprisestrategy,analyzingthecurrentdomesticandforeignecono
5、micsituationsaswellastheforeigntradeindustrysituation,andanalyzingthemanagementsituationofAcorporationbyPoter'sfivestrengthscompetitionmodelandtheSWOTtool,thisarticlesetupamiddle&longtermstrategictargetforAcorporation，andaccordingtothisstrategictarget,itproposessomenewdevelopme
6、ntalstrategy,inordertostrengthenitssustainablecompetitiveness.Thereistotally5chapterstogetherinthisarticle.Thefirstoneisabouttheaimandobjectofthestudy;thesecondoneintroducesthecurrentworldeconomicandChineseeconomicsituations;thethirdoneisanalyzingthemanagementsituationofAcorpor
7、ationbyPoter'sfivestrengthscompetitionmodelandtheSWOTtool;thefourthoneproposesthenewstrategictargetandnewdevelopmentalstrategytoAcorporationaccordingtothepreviousanalysis;thefifthoneoffersthefinalsuggestionbasedonthestudyofpreviousfourchapters.Keywords:Newsituation;Foreigntrade
8、enterprises;Developmentalstrategy.廈门大学学位论文原创性声明兹呈交的学位论
