民易乐网络商务服务平台策划书大学毕设论文.doc

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1、网络营销创业策划书“民易乐”网络商务服务平台策划书-18-网络营销创业策划书目录一、项目摘要·················································4二、市场环境分析···········································4(一)产品分析···············································5(二)顾客来源以及利益分析·······························61、顾客来源·······································

2、·····62、利益分析···········································6(三)网站SWOT分析········································6三、产品服务·················································7四、运营模式·················································8（一）团队介绍·············································8（二）运营和推广手段··········

3、····························9（三）在公司一开始的运营阶段采用························9五、盈利模式·················································10六、技术开发·················································10-18-网络营销创业策划书七、项目进展及未来规划···································11(一)项目进展·········································

4、·······11（二）未来计划···············································11（三）财务分析···············································11八、平台发展的局限性·····································12九、融资计划·················································12十、风险控制及对策········································13(一)风险··········

5、············································131、自身风险·················································132、行业风险························133、市场风险·················································14(二)对策1、经营风险对策··········································152、行业风险对策····································

6、······153、市场风险对策··········································154、其他风险对策··········································15-18-网络营销创业策划书一、项目摘要。在今天这个经济高速发展的时代，中国农村的经济之所以发展的相对缓慢，其最重要的原因是农村经济的发展受到生产力落后，传统生产经营方式的影响；再加上我国大量农村市场场所不健全，市场管理交易不规范，市场发展空间小，商品流通量低，农村市场网络化程度低，农产品流通市场量小。而“民易乐”产品服务平台正是基于农村商品经济需要发展这个大前

7、提以及农村市场的现状，为农民提供的一个信息化平台，其主要的功能是帮助农村里的农民代理出售农产品。“民易乐”产品服务平台主要依靠现在的农村市场而建立的一家公司，我们通过收集一些关于村民要想出售的货物相关信息，调查市场上顾客多农产品的需求，然后整合、再发布到我们的网站以此来吸引买家的惠顾。该平台还能够使城市和乡村有所交流，从而提高农村的经济发展，可谓是“一举两得”。-18-网络营销创业策划书民易乐信息网首页二、市场环境分析。产品分析1、现如今在中国农村的不少地区依然存在自给自足的小农