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1、大连理工大学硕士学位论文山东恒建工程监理咨询有限公司发展战略研究姓名：梁仁明申请学位级别：硕士专业：工商管理导教师：张旭20051101AbstractWiththedevelopmentofeconomicglobalization,andthenewbirthoftechnologyandmanagement,andthemoreintensionofcompetition,themiddleorlittlecorporationsmustdrawuptherightdevelopingstrategytocontroltheorientationiftheywanttoexist
2、well-being.But,ShandongHengjianComXtd.hasnotdesignedtheirdevelopingstrategysinceitfoundedin1994.Thepurposeofthisarticleistocorroboratethecorporation'sstrategywiththeassayofenvironmentandresource.Itwillhelpthecompanytodecideandoperate.Italsowillhelpthecompanytoutilizeandallocatetheresourcecorrect
3、ly.Bycombiningtheorywithpractice,thisdissertationfirstfocusedonthecorporation'sstrategicmanagementandmadealotofdetailedresearchesalongthetrainofthoughtofraising，analyzingstudyingandsolvingtheproblems,Andthen,itrestedontheopportunities,risks,advantages，anddisadvantagesonthecorporationbyanalyzingc
4、omprehensivelyitsinternalandexternalenvironmentputforwardadevelopmentstrategyforthec6rporation.Basedontheanalysisofthecorporation'smacro-envircmmentwithPESTmethod，theanalysisofthetrade-environmentwithfive-factorsmethod,wewillfindthecompany'sopportunitiesandthreats.BaseonmylearningofMBAandthereso
5、urceofthecompany,wewillfinditsstrengthsandweakness.Andthen,wewillcorroboratethecompany'sdevelopingstrategywithSWOTmethod:Itisexcellenttoturntheresourceinstall,creatingmodembusinesssystem;Correctmanagementstructure,themainindustryinreasonacceleratedevelopseffectively;Tuningindustrialstructure,acc
6、eleratethevirtuouscycleofthetertiaryoccupation;Excellentcorporatecultureinconstruction,boostsyndicatecorecompetencies.Intheend,thewriterputforwardsevenmeasurestoensuretheimplementationofthestrategy.Thatisorganizationalandstructuralreform,distributionofresource,ITdevelopment,cultureofcorporation,
7、managementoffinance,andsoon.ReallyhopingthisresearchcanenlightenthenextdevelopmentofShandongHengjianCom.Ltd.Keywords：EnvironmentalAnalysis；StrategicPlanning；StrategicImplementationA-“日大连理工大学MBA学位论文原创声明本人郑重声明：所呈交的学位论文，是本人在导师的
