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《《天下无贼》置入式广告的运用（application of placement advertisement in no thief in the world）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、《天下无贼》置入式广告的运用（Applicationofplacementadvertisementinnothiefintheworld）It'snotunreasonabletosaythatFengXiaogang'smarketsenseisbeyondaverage.From"mobilephone"to"nothiefintheworld",therearemoreandmoreadvertisementsinthefilm,moreandmoreobvious,andtheeffectisgettingbetterandbetter
2、.Thisisnotsomethinganyonecando.EvenZhangYimoudidnotuseadvertisementsinthiswayinthefilm.Advertisingisalwaysthefaceofconsumers,andfortheplacementofadvertisinginamovieisamoviebydemand,15secondpointbrandimage,toachieveimagecommunicationorbrandpromotionpurpose.Theeaseofadvertising
3、intothestoryofthefilm,bringinghugeadvertisingrevenue,whichismorefrequentlyusedinrecentyears.Itisunderstoodthatthe"worldwithoutThieves"pureplacementadvertisingrevenuereached40millionyuan,atthispoint,noonecanignore.AdvertisinginforeignfilmsInforeignfilms,placementadvertisements
4、mostlyusethelines,suppliesorbackgroundoftheheroandheroine.Suchasthe1961movie"breakfastbyTiffany",thereisasceneisinthefamousjewelrybrandshop"Tiffany"shooting.Audrey?Hepburntopromoteaglassdoorsintoajewelrystore,askedtheactor:"youdon'tlove?"Theherosaid,"whatdoyoulike?"""Tiffany!
5、"AndHepburnsimplyandconfidentlyintroduced.Thentheyaskedforletteringonthering.TheunexpectedwasthattheringwasnotboughtbyTiffanyintwo,butsentatthetimeofthepurchaseofpopcorn.Asaresult,Tiffany'soldemployeegaveaveryniceanswer.Hepburnfinallyexcitedlyexclaimed:"Ididnotsaythathereisgr
6、eat?"!"Here,theaudienceofTiffany'sbrandandservicehasbeenamemorypoint,toachievetheeffectofcommunication.Forexample,the007JamesBondjumpfromafewhundredmeterstallbuildingsleap,andaccuratetofallonatthismomentburstoutoftheaircushionfilm,inthis"accurate"isthebestcarrierOMEGAwatchtoe
7、xpressSwissprecisiontechnology;excellenttransmission,advertisinginformationintothesilentandsoundless.Inthemovie"Romanholiday"intheelegantprincessiswearinggivenchy.Inthe1995film"goldeneye"in007,whencompletednearly30minutesofdrivingtoescapeandchaseafterhisbosssenttothepsycholog
8、icaldoctoraskedhimwhatusuallydotorelax,PierceBrosnanplayed007toopena
