浅析河南旅游服务贸易的发展

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1、浅析河南旅游服务贸易的发展目录中文摘要························································Ⅰ英文摘要························································Ⅱ一、河南旅游服务贸易现状········································11．旅游服务贸易的定义········································12．河南旅游服务贸易现状·

2、·····································13．小结······················································4二、河南开展旅游服务贸易的SWOT分析······························41．河南旅游服务贸易的优势(Strengths)分析·······················51)利用比较优势理论从供给角度的分析······················52)需求角度的分析········

3、································73)来自于政策层面的影响···································72.河南旅游服务贸易的劣势(Weaknesses)分析·····················71)旅游资源开发、利用不足·································82)市场发育不充分，缺少具有国际竞争力的大集团············93)旅游配套设施和服务滞后·····························

4、···94)缺乏高素质人才·······································103.河南旅游服务贸易发展所面临的机遇(Opportunites)···········104.河南旅游服务贸易发展所面临的挑战（threats)·················115.小结·······················································12一、河南旅游服务贸易发展对策···································

5、121.加强产业规划，整合各种资源·································122.做好生态旅游的规划与管理工作·······························123.加强旅游队伍建设，提高服务质量······························13参考文献·······················································14致谢··········································

6、·················15山西财经大学毕业论文（设计）浅析河南旅游服务贸易的发展摘要:河南省旅游业发展的自然资源和人文、区位条件等得天独厚。20多年来,河南旅游资源开发步伐加快,旅游服务得到快速发展。但与省外相比,发展仍显滞后,在旅游优势资源的开发、旅游产品的开发结构及旅游管理、旅游产业结构等方面都存在诸多问题。因此,根据河南省的具体情况,今后要加大对生态旅游、文化旅游、森林旅游等专题旅游开发的力度。关键词:旅游服务贸易;旅游现状；河南旅游服务贸易;Ⅰ山西财经大学毕业论文（设计）Onthede

7、velopmentoftradeintourismservicesinHenanAbstract：ThedevelopmentoftourisminHenanbenefitesfromitsrichnaturalandculturalresourcesaswellasitsconvenientlocationconditions.Inthelast20years,Henanhasspeededupitspacetodevelopitstourismresources,andthetourismindust

8、yhasdevelopedfastinHenan.However,comparedtotheotherprovinces,thedevelopmentoftourisminHenanstillremainsbehind.Therearemanyproblemsinthedevelopmentofadvantageoustourismresources,thestructureoftourismproductandtourism