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1、委婉语于商务英语中的用途----商务英语论文-->Chapter1IntroductionEuphemismappearedalmostasearlyaslanguageulatedmanydifferentdefinitionsfromdifferentscholars.FromEnglishetymologyismesfromtheGreekia(euphemia)means"theuseofen，，，theGreekroot-eaningglory,flatteringspeech,praiseetc.Andthusitlite
2、rallymeans“Tospeakismasfollousedtoavoidthedirectnamingofanunpleasantpainfulorfrighteningreality.(isthesubstitutionofmild，indirect，orvagueexpressionforohoughttobeoffensive,harshorblunt.(TheRandomHouseCollegeDictionary)(Stein,1979).(C)Aoreforcefulandhonestbutalsomoreunple
3、asantoroffensive.(CambridgeInternationalDictionaryofEnglish)(Procter,1995).(D)Apoliteethingbarrassing,suchasdeathorsex.(CollinsCobuildEssentialEnglishDictionary)(Ooredirectonetoavoidshockingorupsettingsomeone.(LongmanDictionaryofContemporaryEnglish),(1995).Inspiteofthed
4、ifferentonpoint:Euphemismisacircumlocution:aetimesusetorefertoatopicadness,ased.Inthesecontexts,someethingmilderorvaguer.Thekindofsubstituteexpressionstendstobehighlyidiomatic.Today,oreaboutthiskindofabroadsenseofeuphemism.Hereeexamplesoftheusageofeuphemisms.........Cha
5、pter2LiteratureRevieisms,ayhelpuscleartheground.ThestudyofEnglisheuphemismshasalonghistory.AsearlyasinAnglo-Saxonperiod,they"euphemism"inEnglishanddefineditas"AgoodorfavorableinterpretationofabadanandSilver1983:4).Later，alotofprogresshasbeenmadeanyscholars，suchasH-->.P.
6、Grice(1967)，HughRaanandSilver(1983),Broism.In1967HerbertPaulGricedevelopedcooperativeprincipleinhisismsandOtherDoubletalkilestoneoftheachievementsmadeontheeuphemismstudyoverdecades.In1983，thefamousBritishlinguistGeoffreyLeechpublishedhisbookPrinciplesofPragmatics,thisbo
7、okpresentsarhetoricalmodelofpragmatics;thatis,amodelunicationintermsofmunicativegoalsandprinciplesof'goodmunicativebehavior*.Thesameyear,AmericanlinguistsNeamanandSilverpublishedadictionaryKindismsasationofeuphemisminadetailedeUniversalsinLanguageUsage,Theauthorsdescrib
8、edandaccountedforsomeremarkableparallelismsinthelinguisticconstructionofutterancesselvesindifferentlanguagesan
