3、对于那些新兴的大中型超市，他们在管理上缺乏经验，他们没有像连锁超市那样的规模效应，也没有小型超市的灵活机动！面对激烈的市场竞争，新兴的大中型超市往往会处在迷茫期，然而很多新兴超市就会从消费者较为敏感的价格入手，价格竞争便成为新兴超市占领消费人群的主要手段，然而盲目的价格竞争会导致价格战，从而衍生出一系列的问题。所以正确使用定价策略，给商品合理定价对于新兴超市便显得尤其重要！本文将对新兴超市采取何种定价策略，商品定价的影响因素，商品价格的敏感度，各种定价方法的具体应用等方面加以阐述和剖析！关键词：定价策略；竞争；经营；管理经验；发展。Pricing Strategy Research Of N
4、ew Medium And Large SupermarketsABSTRACT13As China's market economy continues to develop and in-depth development of China's retail industry is also growing rapidly. Many supermarket chains continue to accumulate management experience and methods to grow increasingly mature. They have their own ope
5、rating characteristics, advantages, and a loyal consumer base! However, for those emerging and medium-sized supermarkets, they lack of experience in management. They do not like the supermarket chain as the scale effect, and they also are not as flexible as a small supermarket! Faced with fierce ma
6、rket competition, the emerging medium-sized supermarkets are often in a confused period. However, many new supermarkets will use sensitive price to move consumer, price competition has become the primary means for new supermarket occupied consumer groups. However, price competition will lead to bli
7、nd price war, which spawned a series of problems. Proper use of pricing strategies to merchandise and reasonable pricing are particularly important for the emerging supermarket! This article will mainly ela
