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1、ThemeHotelDesign:WhenthehoteleventthemeHowardStutzThemeHotelsemergingasanewformofhoteldevelopment,inforeigncountries,nearly50years,andinourshorthistory,distributionrangeisalsoconfinedtomoredevelopedinthehotelindustryinGuangdong,Shanghai,Shenzhentohavetoreturntonature,scien
2、ce,technology,ornostalgic-themedhotel,allreflecttheuniqueoperatingcharacteristics.虽然主题酒店在我国的出现属于新鲜事物，但是在国际酒店业中属于一种发展新趋势。AlthoughthethemehotelinChinatherearenewthings,butintheinternationalhotelindustryisakindofnewtrend.从国内仅有的几家主题酒店经营情况来看，经营状况均好于其他酒店。Onlyafewthemesfromthedom
3、estichotelbusinesssituation,businessconditionswerebetterthanotherhotels.Lookingintothefuturesobrightthemehotel,themehotelsitisnecessarytocarryoutplanninganddesignanalysis,developingthethemeofthehoteltoprovidesomepertinent"cannonfodder."本文从引入主题、定位主题、展示主题、合理配置功能等几部分来阐述。Thisp
4、aperintroducesthetheme,theme,theme,andarationaldistributionoffunctionsofpartstoelaborate.1.TheintroductionofthethemeThemeHotelalsoknownas"FeaturedHotel",isbasedonaparticulartopic,toembodythehotel'sarchitecturalstyleanddecorativearts,andculture-specific,sothatcustomersrecei
5、vepersonalizedcultureoffeeling,atthesametimeservicesintothesubject,personalizedservicetoreplacethegeneralizedserviceforcustomerswithjoy,knowledgeandstimulation.历史、文化、城市、自然、神话、童话故事等都可以成为酒店借以发挥的主题。History,culture,urban,nature,myth,fairytalescanbecomethethemeofthehoteltoplay.
6、2.PositioningthemeIndoingscenicspot,thefirsttodetermineherdirectionandorientationtothemanycompetitors,biggerandstronger.同样，主题酒店亦是如此，只不过当其位于景区之内时，更多的是依附于景区的主题定位，与之相呼应，为其服务。Similarly,thethemeofthehotelisalsotrue,butwhenitislocatedwithinthescenicarea,themorethesubjectisattach
7、edtosceniclocation,withechoesofitsservices.当她位于城市区或者不仅仅依附于景区而存在时，主题酒店的准确定位显得尤为重要，所要考虑的问题也较多。Whensheisnotonlydependentonthecityorscenicareasexist,thethemeoftheexactlocationofthehotelisparticularlyimportanttoconsidertheproblemstobemore.杭州“梦幻城堡”是个因主题定位不准而失败的典型案例。Hangzhou"Drea
8、mCastle"isallowedtofailduetosubjectpositioningatypicalcase.3.Hangzhou"DreamCastle"Theendo
