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1、企业新能源汽车项目发展战略探析本篇论文目录导航：【题目】企业新能源汽车项目发展战略探析【第一章】BQ公司新能源汽车战略规划研究绪论【第二章】企业战略管理理论与方法综述【3.1-3.3】BQ公司PEST分析与所处行业分析【3.4-3.6】BQ公司波特五力模型及内外部环境分析【3.7-3.9】BQ公司核心竞争力与Sandopeningup,China'seconomicstrengthandlivingstandardshavebeenimproved,andthecarhasbeeanimportantvehicleforpeopletotr
2、avel. Hoprove,thetraditionalcar'shighenvironmentalpollutionproblemsandtheshortageoftraditionalenergysourceshavebeemoreandmoreconcernedbypeople.Inordertodealsoftheenvironmentalpollutionandtheenergycrisisofthetraditionalautomobile,theneeintobeing.Inordertopromotetherapidd
3、evelopmentofChina'sneenthasintroducedalotofsupportpolicies,manyneple,itisinthecountrytosupporttheneotiveindustryinthecontextofemergingneobileenterprises. BQpanyinordertoimprovethemarketpetitivenessofneentstrategyofthreeone,afteryearsofeffortsanddevelopment,intheneotived
4、esign,poresearchanddevelopment,neajorbreakthrough,certainachievementshavebeenmade.Butfromtheentstrategyisalsofacingsomeproblemsanddefects,suchasmarketing,technologyresearchanddevelopment,salespromotionpolicies,marketpetition,etcTherefore,inordertopromotethefurtherdevelopmentof
5、BQpany'sneentstrategyoftheBQpany'senergyvehiclesrelatedanalysis. Basedonrelevanttheoryanalysisinthispaper.Firstofall,thepaperfromthetacroenvironmentandindustryofBQpany'sexternalenvironmentareanalyzed,internalconditionsofBQpanythetationmatrixandtheIFEmatrixofBQpa
6、ny'sinternalandexternalenvironmententhasbothsomeadvantagesandopportunities,isalsofacingsomeofthethreatsandentsupportneotiveindustrypreferentialpolicy,neotiveindustrygapsinthemarketandtheriseoftheopportunitiesandadvantagesincludeadvancedtechnology,loobileenterprisesmarketpe
7、titionandimmaturityofdomesticconsumersofnearketmarketingandproductionscaleissmall. InordertopromotethedevelopmentofBQpanyofnetotheopportunitiesandadvantages,overethethreatsandthestrategicpositioning,strategicobjectivesandstrategicchoiceofBQpany'sneentstrategyareanalyzed
8、andsummarized.Andrespectivelyfromtheaspectsofbrand,marketing,
