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ID:9937148
大小:86.45 KB
页数:91页
时间:2018-05-16
《解决星级酒店餐饮经营问题的有效营销策略》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、目录星级酒店之餐饮经营策略分析1餐饮企业经营失败十因1内部营销:现代酒店“内家拳”1经营管理九大定律1营销可借力侧重不相同1解析营销思维误区1探寻酒店利润“黑洞”1培养忠实客人的六个法宝11与17的关系1酒店MBA案例(1)市场细分永不停息——来自万豪酒店的启示1酒店MBA案例(2)一流品牌为何赚不到一流利润?1酒店企业广告策略和管理1酒店业问鼎Internet1SelectionParagraphFormatLineSpacingLinesToPointsSelectionParagraphFormatL
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4、matLineSpacingLinesToPointselectionParagraphFccccccccccccccccccccccccccccccccccccccccccccccccccccccccormatLineSpacingLinesToPointsSelectionParagraphFormatLineSpacingLinesToPoctionParagra89星级酒店之餐饮经营策略分析时下,全国各地酒店林立、餐馆众多,竞争日益激烈,市场经营的空间越来越狭小,特别是诸多三、四星级的饭店更面临着严
5、峻的生存局面,无论是硬件建设还是软件技术,一方面与那些装修豪华、菜品精美、服务一流、经营灵活的豪华酒楼相比,毫无优势可言;另一方面对那些价格低廉、方便快捷的大排档又不屑一顾,似乎缺乏可比性,这么犹犹豫豫、举棋不定着,几年间已丧失了大半的市场份额。作为星级饭店的餐饮经营者,应如何正确看待这一问题,采取什么对策呢?SelectionParagraphFormatLineSpacingLinesToPointsSelectionParagraphFormatLineSpacingLinesToPointselec
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