养老院建设项目策划书

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1、第28页共28页爱源养老服务公司目录一：执行总结...........................................3二：公司概况和公司服务.................................52.1公司概况...........................................................52.2公司特色...........................................................6三：管理团队和员工管理.....................

2、............63.1团队组成...........................................................63.2员工管理...........................................................6四：市场机会和竞争分析.................................74.1环境分析...........................................................84.2:顾客分析............

3、..............................................104.3竞争分析...........................................................12五：管理体系和公司产权.................................135.1管理构架...........................................................135.2法律结构..........................................

4、.................135.3所有权分配.........................................................13六：项目安排和项目风险.................................146.1系统风险及对策.....................................................146.2非系统风险及对策...................................................156.3项目前期计划发展.......

5、............................................166.4项目中期计划发展...................................................176.5项目后期计划发展...................................................17七：营销计划和服务定价.................................177.1市场进入....................................................

6、........177.2营销宗旨............................................................177.3营销策略............................................................177.4服务体系............................................................187.5品牌塑造.......................................................

7、.....19八：管理团队和员工管理.................................208.1团队组成...........................................................208.2员工管理...........................................................218.3志愿者团队建立.....................................................21第28页共28页爱源养老服务公司九：融资方案和退出

8、方案...............................229.1融资方案.....