report on sunrise plc,会计论文_4787

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1、ReportonSunrisePLC,会计论文ReportonSunrisePLCTableofContent1.Introduction 12.SituationAnalysis 12.1InternalAnalysis 32.2ExternalAnalysis 42.3CompetitionAnalysis 63.RecommencedStrategies 83.1SunrisePLC’sGoalsandObjectives 83.2RecommendedStrategicOptionsandJ

2、ustifications 93.3ActionPlan 103.4ImplementationandEvaluation 114.Conclusion 11Reference 121.IntroductionThepurposeofthisreportistodevelopafour-monthstrategicdevelopmentplanforSunrisePLC.Thefocuswillbeondevelopingthesteelringmarketinthecurrentmarketthr

3、oughimprovementofthetechnologyandmarketingstrategy.Anexaminationofthemicro-andmacroenvironmentswillbecompleted,includinganexaminationofSunrisePLC’sclosestcompetitorsinthemarket.Onceagapanalysishasbeenperformed,recommendedfinancial,marketing,andstrategi

4、cgoalsandobjectiveswillbedelineated.Afour-monthstrategicdevelopmentplanisproposed,includingrecommendationsforitsimplementation,controls,andevaluation.Itwillbemadeclearthroughthesituationalanalysesandjustificationsfortherecommendationsthatbyfollowingthi

5、splan,themarketforSunrisewillgrowinamoreaggressivemanner,achievingoverallcompanyprofitability,sustainedcompetitiveadvantage,andahealthymarketshareinagrowingmarketofitsproduct.论文题目：SunrisePLC课程专业：ADVANCEDMANAGEMENTACCOUNTING课程专业：Bscfinnalyear学校背景：前50名大学

6、字数：2000AIMSOFTHEMODULEThemoduleaimstoincreasestudents'knowledgeofthetheoryandpracticeofmanagementaccountingandtobuildonstudyofthistopicinearlieryears,especiallytoextendandcomplementthematerialcoveredinACFI203ManagementAccountingI.Animportantpartofthemo

7、dulewillbeareviewofthevarioustheoreticalapproacheswhichhavebeenadoptedorproposedforthedevelopmentofmanagementaccountingandmanagementdecision-making. Also,detailedmaterialonthepracticeofmanagementaccountingwillbeprovided. Themodulewillpresentmanagementa

8、ccountinginabroadcontextoforganisationalmanagement. Themodulewillbebasedonthenotionthattheprimaryaimofthebusinessorganisationistoidentifyandpursueasuccessfullong-termcompetitivestrategy.OBJECTIVESOFTHEMODULEBytheendofthemodulestudentssh