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1、行销态度决定命运（Marketingattitudedeterminesdestiny）Recentlytherearetwopiecesofmarketingeventstoattractpeople'sattention,falseadvertisingeventsemerginghospital"Guanyin"and"1:1:1"arowanafalseadvertisingeventswererevealed.Aswelookattheprogressoftheevent,wealsohaveaprofoundreflection:whereistheSMEadver
2、tising?Whatkindofmarketingattitudedoestheenterpriseneed?AttitudestriggercrisesBeijingXinxingHospitalisaprivatehospital,intheenterpriserestructuringandmarket-orientedoperation,theuseoftelevisionadvertisingasaneffectivemarketingtoolinthemedicalfieldofmarketing,creatingaleadingmedicalfieldlarge
3、-scalemarketmarketingoperation.Morethan30nationalTVadvertisingnetwork,onehundredmillionyuanofadvertisinginvestment,TangGuoqiang,KevinXie'sstarendorsementcreatedthemythofthehospitaloutpatientamount,thehospitalisalsoemergingfromasmallprivatehospitalhasbecomeoneofthemajorhospitalsintheheartsoft
4、hepeople.However,advertisingbringssuccessaswellascrisis.ArowanacanberegardedasoneofthemoresuccessfuledibleoilbrandsinChina,andcanbeseenalmosteverywhereinthecountry.Dragonfish"1:1:1"adsinalmostWurenbuxiaoonbothsidesoftheChangjiangRiver."1:1:1"seemstohavebecomesynonymouswitharowana,advertising
5、shapingastrongbrandarowana.Thesuccessfulplaceisoftenfailureandweakness,astheemerginghospital,whoiscompetingbrandstoseizeits"1:1:1"adslackofscientificexplanationoftheopportunity,launchedacounterattack,arowanawasforcedtofight,thefinalwinnerstillcanmakenothingofit,butthebiggoldendragonfishbones
6、andmuscleshurtisinevitable,ifthedragonfishinafewtimessuchashock,itmustinevitablygetthesameoutcomeandemerginghospital.Whydoesadvertisingbringfame,butatthesametimeitbringsaboutthepossibilityofdestruction?Whycan'tadvertisingkeepitsmarketpositionforalongtime?Whyisadvertisingsoeasytogethurt?.....
7、.Thisseriesof"why"bringsoutthecorrectthinkingaboutadvertising.Whatkindofadvertisingattitudedoweneedtotreatoursmallandmedium-sizedbusinessowners?.Attitudeistheconceptofsociology,whichrepresentsthesumofpeople'sopinionsaboutanevent.Attitudesstemfrompe
