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1、AContrastiveStudyofEnglishandChineseEuphemism1.IntroductionIneverysocietytherearecertainthingsthatarenotsupposedtobespeakableormentioneddirectly.Afairnumberofwordsarelabeledasfrivolous,vulgar,oratleastinconsiderate.Butincommunication,forbettermaintainingsocialrelationshipandexchang
2、ingideas,peoplehavetoresorttoakindoflanguage,whichcanmakedistastefulideasseemacceptableorevendesirable.Thistypeoflanguageisdefinedas“euphemism”inlinguisticsanditcomesinavarietyofformsandisusedforavarietyofreasons.Unlikeotherfigurativelanguagedevices,forexample,themetaphorofpoetryor
3、prose,euphemismaimstosurpriseandentertain,strivestoavoidoffencebymeansofcircumlocution.Asacommunicativeskill—“tellingitlikeitisn’t,”euphemismaboundsinourlife.Euphemismsarepowerfullinguisticdeviceswhich“areembeddedsodeeplyinourlanguagethatfewofus,eventhosewhopridethemselvesonbeingpl
4、ainspoken,evergetthroughadaywithoutusingthem.”Euphemismshascloserelationshipswiththeculture，andittrulyreflectsthelifeandvaluesofpeopleandtheirhistory.Euphemismisaparticularlygoodmediumforaccesstotheforceoflanguagethathasprovidedaneffectiveapproachtounderstandthehumanmind.Thestudyof
5、ChineseandEnglisheuphemismcanhelpusunderstandtheChineseandwesternculturesandpromotetheinternationaldevelopment,becauseeuphemismiswidelyusedininternationalnegotiations,Sothereisagreatneedforustostudyeuphemism,especiallythecommunicativeprinciplesofEnglishandChineseeuphemism.Theeuphem
6、ismexistsrelativelytodirectspeech.Euphemismisthe“lubrication”oflinguisticcommunication.Asaresult,achievementsinthestudyofeuphemismhavebeenconspicuous.Thus,onthebasisofothers’researches,thisessaywilldoacomprehensiveanalysisofEnglisheuphemismsandChineseeuphemismsbyanalyzingtheirlingu
7、isticandculturalcharacteristicscontrastively.2.DefinitionofEuphemism2.1.ThedefinitionofEnglisheuphemismTheword“euphemism”isderivedfromtheGreekword“euphemismos”,whichmeans“fairspeech”.Theprefix“eu”means“good,soundwell”andthe“phoneme”means“saying”or“speech”.Andthustheliteralmeaningof
8、”euphemism”is“tospeakwithg
