1、暨南大学硕士学位论文基于收益管理的云服务定价策略研究Research on Cloud Computing Pricing Strategy Based on theTheory of Revenue Management作者姓名:指导教师姓名及学位、职称:博士 副教授学科、专业名称:工业工程硕士(ME)论文提交日期:论文答辩日期:答辩委员会主席:论文评阅人:学位授予单位和日期:独 创 性 声 明本人声明所呈交的学位论文是本人在导师指导下进行的研究工作及取得的研究成果。据我所知,除了文中特别加以标注和致
5、和多产品分级定价模型。文章最后根据数学结论总结了消费者效用和定价策略对企业决策的影响,并结合电信云计算,提出了一些管理启示,也为后续研究者提供了参考。关键词:云服务;收益管理;定价策略;用户效用IAbstractWith the rapid development of Internet technology, cloud services based on cloudcomputing has become a new business model with a wide range of appli
6、cation. Cloudcomputing treats computing resources such as hardware, software, information as a service andoffer it to users, thus forming a kind of the concept of "IT as a service". The service type can bedivided into three categories: IaaS (infrastructu
7、re as a service) provides low cost and highreliability of infrastructure services; PaaS (platform as a service) provides the platform servicefrom technical development to the operation; SaaS (software as a service) provides onlinesoftware leasing service
8、s.This paper gives a general introduction to the development and present situation of cloudcomputing services, with a focus on IaaS service. Four pricing models are summaried andstudied based on the observations on the cur