欢迎来到天天文库
浏览记录
ID:8222085
大小:2.04 MB
页数:19页
时间:2018-03-10
《conductor-2018年广告策略、技术、支出和成功情况(英文)》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、500MARKETINGEXECUTIVESREVEALTHEIR2018STRATEGY2018StatsonStrategy,TechnologySpend,andSuccessTableofContentsKeyTakeaways...............................................................................................3MarketingTechnologyUsageandSpend..................................................
2、....4ChallengeswithDataandAttribution...........................................................8WhatItTakesforSuccessin2018.................................................................12SurveyBreakdown.......................................................................................172
3、KEYTAKEAWAYSMarketingexecutivesarespendingmoreonmarketingtechnologythanlastyear,andshiftingfocustowardcontentmarketingasapriorityin2018.•68%ofmarketingexecswillspendmoreonmarketingtechnologyin2018.•80%ofrespondentsintroduced1to5newtechnologiesin2017,and56%saytheyfeel“overwhelmed”bytheamountofdat
4、aintheirmarketingtechnologies.•Themarketingtrendthatexecsfeelleastpreparedforisartificialintelligence.1/3ofmarketingexecutivesfeelunpreparedtohandleAIin2018.•“OrganicSearch”wasthetopperformingchannelin2016,2017andisthetoppriorityofmarketingexecutivesin2018.•Marketingexecutivesareprioritizingcont
5、entmarketingin2018.76%ofexecsplanonuppingtheirinvestmentincontentmarketingnextyear.3MARKETINGTECHNOLOGYUSAGEANDSPEND28%ofMarketingExecutivesAreUsingMorethan10MarketingTechnologies•90%ofrespondentsuse20orfewermarketingtechnologies,withthelargestgroup,43%,using6-10.•8%reportusingmorethan20differen
6、tsoftwaresolutions.Abouthowmanytechnologiesdoesyourmarketingteamcurrentlyuse?(Ex:automation,socialtracking,SEOtools,workflowmanagers,etc.)00-527%6-1043%10-2020%21-506%51-992%Idon’tknow2%4MARKETINGTECHNOLOGYUSAGEANDSPEND80%ofMarketingExecsReportedIntroducing1to5NewTechnologiesin2017Howmuchofthatm
7、arketingtechnologydidyouintroducein2017?0newtechnologies9%6-10newtechnologies8%11-20newtechnologiesintroducedin2%1%20+newtechnologies1-5newtechnologies80%20175MARKETINGTECHNOLOGYUSAGEANDSPEND28%ofMarketingExecsSpendMorethan1
此文档下载收益归作者所有