yougov-2017年英国电子竞技报告（英文）

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1、Justagame?UnderstandingtheexistingandfutureeSportsmarketintheUKAugust/September2017ReportBackground,objectivesandsamplingWhywedidthestudyandwhowespoketo2Backgroundandobjectives•eSportshasaglobalrevenueof£565millionandanaudienceof385millionthisyear(2017).Thishascontinuallyincreasedfrom£264millionan

2、danaudienceof235millionin2015.By2020,itsestimatedthateSportswillgeneratemorethan£1billioninglobalrevenueandnearlydoubleitsaudienceto600million.*•YouGovwantedtofindoutmoreabouttheeSportsmarket.Weranastudytounderstandattitudestowardsthismarket–whocurrentlywatcheseSports,whattheyarewatchingandwhere,a

3、ndalsoifandhowtheyplantowatcheSportsagain.Italsolookedattheprospectivemarket–thosewhohaven’twatchedeSportsbefore,butareinterestedindoingsointhefuture.•Morespecifically,themainobjectivesofthestudywereto:•Measureawarenessofthemarket•AssessthemarketsizeandpotentialmarketsizeofeSportsintheUK,andhowitc

4、omparestoothermarkets•UnderstandwatchersandprospectsofeSports,includingwhereandwhattypesofgamestheyarewatching/willwatch•EvaluatetheroleofbettingoneSports•SizethepotentialforsponsorsofeSports•GivenYouGov’sabilitytorunfastturnaround,nationallyrepresentativeOmnibusre-contactsurveysinsixcountriesfrom

5、acrosstheglobe,usingitsownpanel(c.5millionworldwide),YouGoviswell-placedtoprovideinsightintoboththecurrentandfutureeSportsmarket,whichpresentsclientstheopportunitytounderstandthisgrowingmarketanditspotential.*Source:NewzooSampling•TounderstandthismarketandprovidedetailedinsightYouGovrannationallyr

6、epresentativestudiesintheUK,aswellasinGermany,theUS,Australia,ChinaandSingapore.ThiswasdoneusingYouGov’sOmnibusre-contactservice.•FieldworkwasundertakenbetweenAugustandSeptember2017.AllinterviewswereconductedonlinewithYouGov’spanellists.Totalsamplesizewas9,473adults.Thefigureshavebeenweightedandar

7、erepresentativeofalladults(aged18+)ineachcountry.*•RespondentswereaskedquestionsonwhethertheyhaveeverwatchedeSportsandiftheyareinterestedinwatchingeSportsatsomepointinthefuture–breakdownbelow:UKGermanyUSAustralia